Rachel Griffin: All About Brand Activations & PR Events
April and Laura are back with another fabulous guest interview! This week, our hosts welcome award-winning PR pro, Rachel Griffin, to the virtual recording booth. Rachel is the co-founder at PlayWise Partners and April’s friend and colleague from our favorite industry award event — The Stevie Awards for Women in Business! Rachel has won gold awards two years in a row for her creative PR activations. On the show today, she discusses her favorite campaigns, including activations for ToyMonster and FAO Schwarz. She also shares some insight into her latest activation for a new fashion doll brand at New York Fashion Week!
Later in this episode, in honor of Valentine’s Day, April and Laura dive into some creative holiday promotions from Pizza Hut and P.F. Chang’s. Tune in for a chat about Pizza Hut’s promo to break up with your significant other via Hot Honey “Goodbye Pies” and P.F. Chang’s Dumplings for customers who have recently been… well, dumped.
Follow Rachel’s work here.
Learn about PlayWise Partners here.
PR NEWS OF THE WEEK:
- Read about Pizza Hut’s Goodbye Pies promo.
- Read about P.F. Chang’s Break-Up Dumplings.
Connect with Trust Relations:
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.
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April White
THE PR WINE DOWN
Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.