61307d7905587de7a8eb6786 april white

April White

President & Founder of Trust Relations

April’s Articles

Authority Magazine

April White of Trust Relations On 5 Steps We Can Take To Win Back Trust In Journalism

April 5, 2023

Meet The Disruptors: April White Of Trust Relations On The Three Things You Need To Shake Up Your Industry

July 8, 2021

April White of Trust Relations: Five Things You Need To Create A Highly Successful Startup

May 31, 2021

April White of Trust Relations: “5 Things You Need To Know To Successfully Manage a Remote Team”

July 19, 2020


4 Reasons Press Releases Remain a Valuable Marketing Tool

September 13, 2022

8 Key Performance Indicators for PR — What Really Matters?

November 26, 2021

Are You Looking for Marketing When You Really Need PR?

June 6, 2021


How Does AI Fit Into The Future Of Good PR?

June 14, 2023

3 Important Questions To Ask Yourself Before Founding An Agency

March 28, 2023

3 Tips For Being A More Congruent Leader In 2023

January 25, 2023

Building The Right Foundation With Your New PR Partner: 5 Questions You Should Be Ready To Answer

September 2, 2021

Building The Right Foundation With Your New PR Partner

July 28, 2021

8 Tips For Keeping Your Sanity While Working Remotely

June 29, 2021

10 Tips For Building A Better Relationship With Your PR Agency

June 4, 2021

Want A Better Work-Life Balance? It’s A Great Time To Be A Freelancer

April 29, 2021

Need To Hire A Freelancer? Here Are 10 Traits To Look For Beyond Credentials

September 3, 2020

Going Crazy Working From Home? 10 Tips From A Virtual Agency Owner

May 8, 2020

When Is A Brand PR-Ready? 10 Things For Agencies And Clients To Have In Hand

April 17, 2020

Suffering From Public Relations Skepticism Disorder? Three Tips For Agencies And Brands To Recover

March 17, 2020

Is The Traditional PR Agency Model Broken? Here Are Five Tips To Mend It

December 27, 2019


13 Questions to Ask When Developing a New Business Product or Service

April 13, 2023

Great Brands Start Within, With A Great Culture

March 3, 2023

How Credible Is Your Brand? Five Tips To Build Trust

January 11, 2023

Why Public Relations Is Like Going to the Gym

December 5, 2022

Congruent Leadership: What It Is and Why You Need It

November 9, 2022

The News Media’s Credibility Is at an All-time Low: Why Businesses Should Care

October 5, 2022

How To Determine If (And When) Your Brand Should Comment On Social Or Political Issues

June 30, 2022

Why PR Should Be Replaced by ‘Trust Relations’

August 12, 2021

PR Daily

How PR pros can help rebuild trust in the media

March 6, 2023

How PR pros can harness the power of podcasts during COVID-19

October 6, 2020

PR News Online

Three PR Trends to Invest in During the Pandemic and Beyond

August 19, 2020

Quotes & Commentary



May 4, 2022


How To Make Your Agency A More Engaging Workplace In 2023

April 3, 2023

15 Smart Ways For Service Businesses To Reconnect With Past Clients

March 31, 2023

13 Great Tools Brands Can Use To Build Viral Campaigns

February 10, 2023

14 Tips To Ensure Freelancers Understand An Agency’s Goals

February 3, 2023

How 15 Agencies Plan To Better Support Remote Employees In 2023

January 30, 2023

13 Intriguing Ways Agencies Will Be Leveraging AI In 2023 And Beyond

January 3, 2023

15 Ways To Choose A New ‘Face Of The Company’ When A CEO Is Under Scrutiny

December 8, 2022

15 Tips For Leveraging Positive Customer Reviews As Testimonials

November 23, 2022

14 Agency Pros Share Their Favorite Holiday Marketing Campaigns

November 21, 2022

15 Creative Ways To Market A Small Business For Free

November 3, 2022

10 Ways To Leverage Relationship Marketing To Build Long-Term Loyalty

November 2, 2022

15 Exciting Items On Agency Agendas For Q4 Planning This Year

October 14, 2022

How Holiday Planning Looks Different For Marketers And Advertisers In 2022

October 12, 2022

14 Tips To Help Agency Leaders Better Train Remote Employees

June 16, 2022

What Post-Covid Agency Success Looks Like With A Remote Workforce

February 14, 2022

How To Help Freelancers Understand An Agency’s Goal And Projects

February 2, 2022

Key Questions For Companies Wanting To Do A Publicity Stunt

January 31, 2022

How Agencies Can Ensure Strong Employee Relations At The Hiring Stage

January 19, 2022

15 Tips For Tackling Some Of The Most Interesting Agency Challenges

November 12, 2021

14 Smart Ways To Make The Most Of The Accolades A Company Receives

October 27, 2021

13 Trends Agency Owners Can Leverage To Stand Out In 2022

October 18, 2021

15 Innovative Ways To Use Visual Storytelling Introduce A New Product Or Service

October 11, 2021

Want To Partner With Micro-Influencers? 14 Key Things To Keep In Mind

October 8, 2021

How Agency Executives Can Encourage More Diversity In The Industry

September 3, 2021

11 Ways VR And AR Stand To Impact Advertising, Marketing And PR

August 31, 2021

10 Unexpected Storytelling Lessons From Agency Leaders

August 27, 2021

11 Ways Communications Teams Can Prepare For Long-Lead Deadlines

August 2, 2021

13 Key Elements An Executive Speech Must Have To Be Memorable

July 28, 2021

On The Job Hunt? 14 Personal Branding Tips For Recent College Graduates

July 21, 2021

How To Engage With Influencers And Form Strong Partnerships: 12 Expert Tips

July 20, 2021

12 Useful Apps For Busy Public Relations Executives

July 14, 2021

10 Ways Companies Can Manage The Workflow When Understaffed

July 2, 2021

Seven Of The Best Ways To Encourage Peer-To-Peer Marketing

June 28, 2021

12 Ways To Determine An Influencer’s Trustworthiness And Brand Fit

June 17, 2021

11 Impactful Pieces Of Career Advice For Agency Pros

June 4, 2021

14 Simple Ways To Refresh A Company’s Image Without A Full Rebrand

April 21, 2021

16 Expert Blogging Tips To Position A Brand As An Industry Leader

March 25, 2021

15 Agency Leaders Share What They Wish Every New Client Understood Upfront

March 23, 2021

13 Tactics To Counter Negative Publicity When Internal Issues Become PR Crises

March 23, 2021

Are Marketing Stunts Worth It? 14 Tips To Pull Off An Effective One

December 15, 2020

10 Unique Client Challenges And How Their Agencies Approached Them

November 10, 2020

13 Things To Remember When Engaging With An Influencer

July 31, 2020

16 Useful Apps For PR Executives

July 13, 2020

Need To Break Up With A Client? 14 Ways To Do It Respectfully

May 13, 2020

Here’s How To Get Inactive Clients More Engaged In Your Agency’s Process

May 4, 2020

13 Agency Professionals Share The Lessons That Shaped Them

April 7, 2020

15 Best Practices For Producing Quality, Engaging Content

February 27, 2020

12 Top Content Marketing Trends Just Over The Horizon

January 28, 2020


15 Effective Ways to Encourage And Foster Innovation in Your Business

April 26, 2023

Competitive Advantage: 17 Expert Tips for Enhancing the Customer Experience

April 20, 2023

14 Effective Ways Leaders Can Better Manage Their Teams To Drive Growth

April 7, 2023

14 Strategies for Combating Decision-Making Paralysis and Anxiety

March 30, 2023

15 Ways Leaders Can Foster a Supportive Company Culture

March 2, 2023

Feeling Overwhelmed With Work and Life? 14 Coping Tactics for Professionals to Try

February 28, 2023

13 Key Ways Organizations Can Improve Their Managers’ Effectiveness

February 27, 2023

14 Effective Strategies for Connecting With Peers Without Comparing Your Successes

February 21, 2023

How Businesses Can Build Systems to Support First-Time Leaders

February 16, 2023

12 Ways Leaders Can Increase Employee Productivity Without Micromanaging

January 27, 2023

14 Business Experts Discuss Top Tips for Q1 Planning

December 21, 2022

10 Solid Examples of Successful, Yet Unorthodox Promotions Any Business Can Try

December 5, 2022

How Entrepreneurs Can Keep Up With Industry Trends

November 15, 2022

How Leaders Can Respond to Growing Employee Activism in the Workplace

November 4, 2022

12 Strategies for Keeping Your Team Curious and Innovative

November 2, 2022

Want to Build Credibility in Your Market? Try These 15 Strategies

October 17, 2022

Shifting Your Business to a New Industry? 12 Common Mistakes to Avoid

June 3, 2022

15 Ways to Make Your Organization More Consumer-Centric

June 2, 2022

13 Ways To Establish Authentic Connections With New Clients or Colleagues

February 11, 2022

How to Create Shared Experiences With Current And Prospective Customers

January 21, 2022

15 Transitional Strategies to Use When a Key Leader Leaves

January 20, 2022

14 Communication Strategies to Connect and Build Influence With Employees

December 7, 2021

Five Ways to Prepare Your Business for the 2021 Holiday Rush

November 19, 2021

15 Ways Entrepreneurs Can Begin Investing In Their Professional Development

November 5, 2021

16 Ways Businesses Can Construct and Maintain a Positive Work Culture

November 2, 2021

Nine Strategies for Staying Lean With Business Growth

October 29, 2021

Facing a Setback? 16 Surefire Ways to Rebuild Team Trust

October 25, 2021

How Companies Can Maintain Long-Term Diversity Commitments

October 7, 2021

10 Cost-Effective Ways to Boost Your Website’s SEO

September 30, 2021

Feeling Burned Out? 15 Ways for Executives to Get Back on Track

September 20, 2021

14 Ways Leaders Can Learn To Adapt Quickly

September 9, 2021

Employees Overworking? 11 Tips for Combatting This Telecommuting Trend

August 13, 2021