OUR PRESIDENT
April White
President & Founder of Trust Relations
April’s Articles
Authority Magazine
April White of Trust Relations On 5 Steps We Can Take To Win Back Trust In Journalism
April 5, 2023
July 8, 2021
April White of Trust Relations: Five Things You Need To Create A Highly Successful Startup
May 31, 2021
April White of Trust Relations: “5 Things You Need To Know To Successfully Manage a Remote Team”
July 19, 2020
Entrepreneur
4 Reasons Press Releases Remain a Valuable Marketing Tool
September 13, 2022
8 Key Performance Indicators for PR — What Really Matters?
November 26, 2021
Are You Looking for Marketing When You Really Need PR?
June 6, 2021
Forbes
How Does AI Fit Into The Future Of Good PR?
June 14, 2023
3 Important Questions To Ask Yourself Before Founding An Agency
March 28, 2023
3 Tips For Being A More Congruent Leader In 2023
January 25, 2023
Building The Right Foundation With Your New PR Partner: 5 Questions You Should Be Ready To Answer
September 2, 2021
Building The Right Foundation With Your New PR Partner
July 28, 2021
8 Tips For Keeping Your Sanity While Working Remotely
June 29, 2021
10 Tips For Building A Better Relationship With Your PR Agency
June 4, 2021
Want A Better Work-Life Balance? It’s A Great Time To Be A Freelancer
April 29, 2021
Need To Hire A Freelancer? Here Are 10 Traits To Look For Beyond Credentials
September 3, 2020
Going Crazy Working From Home? 10 Tips From A Virtual Agency Owner
May 8, 2020
When Is A Brand PR-Ready? 10 Things For Agencies And Clients To Have In Hand
April 17, 2020
Suffering From Public Relations Skepticism Disorder? Three Tips For Agencies And Brands To Recover
March 17, 2020
Is The Traditional PR Agency Model Broken? Here Are Five Tips To Mend It
December 27, 2019
Newsweek
13 Questions to Ask When Developing a New Business Product or Service
April 13, 2023
Great Brands Start Within, With A Great Culture
March 3, 2023
How Credible Is Your Brand? Five Tips To Build Trust
January 11, 2023
Why Public Relations Is Like Going to the Gym
December 5, 2022
Congruent Leadership: What It Is and Why You Need It
November 9, 2022
The News Media’s Credibility Is at an All-time Low: Why Businesses Should Care
October 5, 2022
How To Determine If (And When) Your Brand Should Comment On Social Or Political Issues
June 30, 2022
Why PR Should Be Replaced by ‘Trust Relations’
August 12, 2021
PR Daily
How PR pros can help rebuild trust in the media
March 6, 2023
How PR pros can harness the power of podcasts during COVID-19
October 6, 2020
PR News Online
Three PR Trends to Invest in During the Pandemic and Beyond
August 19, 2020
Quotes & Commentary
HerMoney
THE BEST PIECE OF FINANCIAL ADVICE MY MOTHER EVER GAVE ME
May 4, 2022
Forbes
How To Make Your Agency A More Engaging Workplace In 2023
April 3, 2023
15 Smart Ways For Service Businesses To Reconnect With Past Clients
March 31, 2023
13 Great Tools Brands Can Use To Build Viral Campaigns
February 10, 2023
14 Tips To Ensure Freelancers Understand An Agency’s Goals
February 3, 2023
How 15 Agencies Plan To Better Support Remote Employees In 2023
January 30, 2023
13 Intriguing Ways Agencies Will Be Leveraging AI In 2023 And Beyond
January 3, 2023
15 Ways To Choose A New ‘Face Of The Company’ When A CEO Is Under Scrutiny
December 8, 2022
15 Tips For Leveraging Positive Customer Reviews As Testimonials
November 23, 2022
14 Agency Pros Share Their Favorite Holiday Marketing Campaigns
November 21, 2022
15 Creative Ways To Market A Small Business For Free
November 3, 2022
10 Ways To Leverage Relationship Marketing To Build Long-Term Loyalty
November 2, 2022
15 Exciting Items On Agency Agendas For Q4 Planning This Year
October 14, 2022
How Holiday Planning Looks Different For Marketers And Advertisers In 2022
October 12, 2022
14 Tips To Help Agency Leaders Better Train Remote Employees
June 16, 2022
What Post-Covid Agency Success Looks Like With A Remote Workforce
February 14, 2022
How To Help Freelancers Understand An Agency’s Goal And Projects
February 2, 2022
Key Questions For Companies Wanting To Do A Publicity Stunt
January 31, 2022
How Agencies Can Ensure Strong Employee Relations At The Hiring Stage
January 19, 2022
15 Tips For Tackling Some Of The Most Interesting Agency Challenges
November 12, 2021
14 Smart Ways To Make The Most Of The Accolades A Company Receives
October 27, 2021
13 Trends Agency Owners Can Leverage To Stand Out In 2022
October 18, 2021
15 Innovative Ways To Use Visual Storytelling Introduce A New Product Or Service
October 11, 2021
Want To Partner With Micro-Influencers? 14 Key Things To Keep In Mind
October 8, 2021
How Agency Executives Can Encourage More Diversity In The Industry
September 3, 2021
11 Ways VR And AR Stand To Impact Advertising, Marketing And PR
August 31, 2021
10 Unexpected Storytelling Lessons From Agency Leaders
August 27, 2021
11 Ways Communications Teams Can Prepare For Long-Lead Deadlines
August 2, 2021
13 Key Elements An Executive Speech Must Have To Be Memorable
July 28, 2021
On The Job Hunt? 14 Personal Branding Tips For Recent College Graduates
July 21, 2021
How To Engage With Influencers And Form Strong Partnerships: 12 Expert Tips
July 20, 2021
12 Useful Apps For Busy Public Relations Executives
July 14, 2021
10 Ways Companies Can Manage The Workflow When Understaffed
July 2, 2021
Seven Of The Best Ways To Encourage Peer-To-Peer Marketing
June 28, 2021
12 Ways To Determine An Influencer’s Trustworthiness And Brand Fit
June 17, 2021
11 Impactful Pieces Of Career Advice For Agency Pros
June 4, 2021
14 Simple Ways To Refresh A Company’s Image Without A Full Rebrand
April 21, 2021
16 Expert Blogging Tips To Position A Brand As An Industry Leader
March 25, 2021
15 Agency Leaders Share What They Wish Every New Client Understood Upfront
March 23, 2021
13 Tactics To Counter Negative Publicity When Internal Issues Become PR Crises
March 23, 2021
Are Marketing Stunts Worth It? 14 Tips To Pull Off An Effective One
December 15, 2020
10 Unique Client Challenges And How Their Agencies Approached Them
November 10, 2020
13 Things To Remember When Engaging With An Influencer
July 31, 2020
16 Useful Apps For PR Executives
July 13, 2020
Need To Break Up With A Client? 14 Ways To Do It Respectfully
May 13, 2020
Here’s How To Get Inactive Clients More Engaged In Your Agency’s Process
May 4, 2020
13 Agency Professionals Share The Lessons That Shaped Them
April 7, 2020
15 Best Practices For Producing Quality, Engaging Content
February 27, 2020
12 Top Content Marketing Trends Just Over The Horizon
January 28, 2020
Newsweek
15 Effective Ways to Encourage And Foster Innovation in Your Business
April 26, 2023
Competitive Advantage: 17 Expert Tips for Enhancing the Customer Experience
April 20, 2023
14 Effective Ways Leaders Can Better Manage Their Teams To Drive Growth
April 7, 2023
14 Strategies for Combating Decision-Making Paralysis and Anxiety
March 30, 2023
15 Ways Leaders Can Foster a Supportive Company Culture
March 2, 2023
Feeling Overwhelmed With Work and Life? 14 Coping Tactics for Professionals to Try
February 28, 2023
13 Key Ways Organizations Can Improve Their Managers’ Effectiveness
February 27, 2023
14 Effective Strategies for Connecting With Peers Without Comparing Your Successes
February 21, 2023
How Businesses Can Build Systems to Support First-Time Leaders
February 16, 2023
12 Ways Leaders Can Increase Employee Productivity Without Micromanaging
January 27, 2023
14 Business Experts Discuss Top Tips for Q1 Planning
December 21, 2022
10 Solid Examples of Successful, Yet Unorthodox Promotions Any Business Can Try
December 5, 2022
How Entrepreneurs Can Keep Up With Industry Trends
November 15, 2022
How Leaders Can Respond to Growing Employee Activism in the Workplace
November 4, 2022
12 Strategies for Keeping Your Team Curious and Innovative
November 2, 2022
Want to Build Credibility in Your Market? Try These 15 Strategies
October 17, 2022
Shifting Your Business to a New Industry? 12 Common Mistakes to Avoid
June 3, 2022
15 Ways to Make Your Organization More Consumer-Centric
June 2, 2022
13 Ways To Establish Authentic Connections With New Clients or Colleagues
February 11, 2022
How to Create Shared Experiences With Current And Prospective Customers
January 21, 2022
15 Transitional Strategies to Use When a Key Leader Leaves
January 20, 2022
14 Communication Strategies to Connect and Build Influence With Employees
December 7, 2021
Five Ways to Prepare Your Business for the 2021 Holiday Rush
November 19, 2021
15 Ways Entrepreneurs Can Begin Investing In Their Professional Development
November 5, 2021
16 Ways Businesses Can Construct and Maintain a Positive Work Culture
November 2, 2021
Nine Strategies for Staying Lean With Business Growth
October 29, 2021
Facing a Setback? 16 Surefire Ways to Rebuild Team Trust
October 25, 2021
How Companies Can Maintain Long-Term Diversity Commitments
October 7, 2021
10 Cost-Effective Ways to Boost Your Website’s SEO
September 30, 2021
Feeling Burned Out? 15 Ways for Executives to Get Back on Track
September 20, 2021
14 Ways Leaders Can Learn To Adapt Quickly
September 9, 2021
Employees Overworking? 11 Tips for Combatting This Telecommuting Trend
August 13, 2021