27: Brand Authenticity: The Rise of Deinfluencing and False Advertising Episode 27 Today, April and Hamish shed some light on a recent social media trend that runs counter to mainstream influencer culture: deinfluencing. In this segment, our hosts unpack the implications of this trend for digital marketing and consumer culture. Today’s Campaign Essentials segment features …
82: PR Agency Culture & Crisis Communications (with Guest Host Doug Spong) Episode 082 This week’s episode features a surprise guest host appearance from April’s personal friend, mentor and former colleague: Doug Spong! Tune in as April and Doug discuss the recent Tik-Tok-inspired social media crisis, the “Kia Boyz Challenge.” April and Doug address …
What Are Brand Activations? How Branded Events and Campaigns Can Generate Awareness for Your Brand Brand activations are real-world stunts, events and campaigns that make a splash in the press and generate meaningful awareness for your brand. From sponsored contests and charity initiatives to industry events and creative stunts, the right creative activation can breathe …
26: Creative Campaigns: Designing Brand Activations & Events Episode 26 This week on Trust Relations: The Podcast, April and Hamish share an in-depth discussion about creative brand activations, including notable examples from major brands including Frito Lay’s Potadomes at the Coachella festival in 2022 and the failed influencer event at last year’s Revolve Festival. They …
80: Carin Warner & Carly Martinetti: The Mother-Daughter Duo Behind Notably PR Episode 080 Today on the show, hosts April and Laura welcome guests Carin Warner and Carly Martinetti to the virtual recording booth. Tune in as the co-founders of Notably PR discuss their unique business story, from managing client expectations to launching a successful …
What is Social Media Marketing? How a Strategic Social Media Campaign Can Generate Revenue and Awareness for Your Brand Social media is a powerful way to connect with your target market. When used correctly, it can allow your brand to create a dialogue with your customers and engage with them directly, on their phones, smart …
23: Changes in Social Media Management and Industry Language Episode 23 This week on Trust Relations: The Podcast, April and Hamish discuss the rising influence of junior staff and Gen Z employees in social media management. They analyze the implications of these rising stars for brands and cover the long-term career impacts of early promotions …
80: Carin Warner & Carly Martinetti: The Mother-Daughter Duo Behind Notably PR Episode 080 Today on the show, hosts April and Laura welcome guests Carin Warner and Carly Martinetti to the virtual recording booth. Tune in as the co-founders of Notably PR discuss their unique business story, from managing client expectations to launching a …
Pitching and PR Protocols Clients Should Know Marketing and public relations (PR) should be integrated—and the best PR agencies aim to work seamlessly with your brand’s marketing department and/or marketing partners. After all, that’s the best way to produce powerful and synergistic media results. However, certain factors in the marketing mix are unique to PR. …
23: Changes in Social Media Management and Industry Language Episode 23 This week on Trust Relations: The Podcast, April and Hamish discuss the rising influence of junior staff and Gen Z employees in social media management. They analyze the implications of these rising stars for brands and cover the long-term career impacts of early promotions …
