Changes & Challenges in Affiliate PR

July 22, 2024 0 Comments

Changes & Challenges in Affiliate PR: Updates from Our Consumer PR Experts ‍Author: TR Team Affiliate marketing has been a game-changer in the PR world, providing a strategic edge for consumer brands seeking press coverage. Several years ago, it was just a buzzword. But today, affiliate marketing has become essential for PR success, with over …

Building a Trusted Brand: Women|Future 2024 Pre-Event Interview (Feat. Catharine Montgomery)

July 19, 2024 0 Comments

Dos and Don’ts: Press Releases and Medical PR (Feat. Barrie Cohen from BC Public Relations) This week on the show, your favorite podcast hosts welcome Barrie Cohen for an interview! Barrie is the owner and founder of BC Public Relations. She’s here to discuss a few must-know tips for brands and PR practitioners in the …

Dos and Don’ts: Press Releases and Medical PR (Feat. Barrie Cohen from BC Public Relations)

July 6, 2024 0 Comments

Dos and Don’ts: Press Releases and Medical PR (Feat. Barrie Cohen from BC Public Relations) This week on the show, your favorite podcast hosts welcome Barrie Cohen for an interview! Barrie is the owner and founder of BC Public Relations. She’s here to discuss a few must-know tips for brands and PR practitioners in the …

5 Tips on Starting a Successful Podcast for your Brand

July 1, 2024 0 Comments

5 Tips on Starting a Successful Podcast for your Brand PR and podcasting go hand-in-hand. Podcasting, much like creative advertisements, media interviews, press releases, and video content, is a useful medium for integrated marketing professionals to do what they do best: storytelling. The PR industry is changing—and securing interviews on popular industry podcasts can help …

How-To Tips: Improving Credibility in Journalism & Fighting for Your Dream Job

June 21, 2024 0 Comments

How-To Tips: Improving Credibility in Journalism & Fighting for Your Dream Job Today on the PR Wine Down, hosts April and Laura tackle two key issues in today’s PR industry discourse: trust in journalism and the shaky job economy.  First, in the PR News segment, Laura shares a recap of  “Polarization and the Press” from …

How PR Can Reach Your Target Audience: Reaching Niche Markets with the Power of Media Relations

June 10, 2024 0 Comments

How PR Can Reach Your Target Audience: Reaching Niche Markets with the Power of Media Relations The competition is hot for companies today. Brands are innovating and disrupting every vertical within every industry, in every market. With so much digital noise, it can be difficult for companies to stand out and reach the right audiences. …

PR Basics: Affiliate PR, Careers Paths & Selecting the Right Specialist (Feat. Allison Ullo)

June 7, 2024 0 Comments

PR Basics: Affiliate PR, Careers Paths & Selecting the Right Specialist (Feat. Allison Ullo) In this information-packed episode of the PR Wine Down, hosts April and Laura welcome our Allison Ullo back to the virtual recording booth! Allie is our Lifestyle Group Director at Trust Relations, and a seasoned media relations specialist and B2C communications …

Case Studies in Media Training, Crisis Response & Client Management

May 24, 2024 0 Comments

Case Studies in Media Training, Crisis Response & Client Management April and Laura are back in the virtual recording booth for another 1:1 strategy session! This week, they’re dissecting a media mishap that went viral earlier this spring when Kellogg’s Co-CEO Gary Pilnick suggested that consumers eat cereal for dinner when their funds are tight. …

What is Affiliate PR?

May 20, 2024 0 Comments

What is Affiliate PR? How Affiliate Marketing & PR Services Can Drive Brand Awareness and Inspire Sales ‍Affiliate PR is changing the game for consumer media outlets today.  Most digital communicators are familiar with affiliate marketing, a process that connects brands with online platforms and influencers, who receive commission for every visit, sign-up or sale …

Daniel Bisett and Tricia Ulberg: Website and Brand Development 101

May 10, 2024 0 Comments

Daniel Bisett and Tricia Ulberg: Website and Brand Development 101 On the show this week, we have a double guest interview! Daniel Bisett and Tricia Ulberg are the founders of the We Rock DM agency and co-hosts of the We Rock DM Amplified podcast. Daniel is an award-winning digital marketing instructor at the McCombs Business …