56: Donna Loughlin – Trade Shows, Tech & Tackling the Work-Life Balance

January 14, 2022 0 Comments

56: Donna Loughlin – Trade Shows, Tech & Tackling the Work-Life Balance Episode 056 In the virtual recording booth this week, our hosts welcome Donna Loughlin, founder and president of Loughlin/Michaels Group PR (LMGPR). She’s here to chat with April and Laura about the evolution of the Silicon Valley tech scene and how the pandemic …

09 – Year-End Trends in Social, Marketing and Agency Management

January 8, 2022 0 Comments

09 – Year-End Trends in Social, Marketing and Agency Management Episode 009 This week, Chris and April are chatting about the news shaking up the strategic marketing sphere as we kick off the new year. Tune in as your favorite duo breaks down the trends that sent 2021 out with a bang, including AdWeek’s new …

Why Trust Relations Teamed Up With Three Piece Marketing to Offer Integrated Marketing Solutions

January 3, 2022 0 Comments

Why Trust Relations Teamed Up With Three Piece Marketing to Offer Integrated Marketing Solutions Public relations is often considered the mysterious and difficult to trace stepchild of traditional marketing. Why? Because a proper approach to PR takes time and the results are not always instantaneous. PR is about building trust and generating third-party credibility and …

55: HOLIDAY SPECIAL: Unwrapping the Best Anonymous PR Horror Stories of 2021

December 31, 2021 0 Comments

55: HOLIDAY SPECIAL: Unwrapping the Best Anonymous PR Horror Stories of 2021 Episode 055 Happy Holidays from the PR Wine Down team! In this special episode, hosts April and Laura are closing out the year by unwrapping the best listener horror story submissions from the past year. Pour some nog, kick back and relax as …

54: Anna Boudinot – Elevating Owned Media and Optimizing Earned Media

December 23, 2021 0 Comments

54: Anna Boudinot – Elevating Owned Media and Optimizing Earned Media Episode 054 This week on the podcast, April and Laura sit down in the virtual recording booth with Anna Boudinot! She’s the the CEO and founder of the Mustard and Moxie content marketing agency, and she’s here to break down the differences between owned …

08 – The Personalization Payoff: How to Reach Your Target Market (Feat. Colleen Wortham)

December 23, 2021 0 Comments

08 – The Personalization Payoff: How to Reach Your Target Market (Feat. Colleen Wortham) Episode 008 This week, hosts Chris and April chat with Colleen Wortham, VP of Digital Product & Operations at Albertsons Companies — one of the largest food and drug retailers in the U.S. Together, they’re unpacking strategies for success relating to …

07 – SEO Myths and Misconceptions (Feat. Alexandra Marshall)

December 23, 2021 0 Comments

07 – SEO Myths and Misconceptions (Feat. Alexandra Marshall) Episode 007 This week, hosts Chris and April are busting the hype around SEO for marketing pros, including common misconceptions about what works and what doesn’t, with special guest Alexandra Marshall, president of SEO.com. Chris and April also cover the latest industry news, including the recent …

How To Pitch National Media

December 20, 2021 0 Comments

How To Pitch National Media Getting your brand in front of national media can skyrocket your success in a nanosecond. Think about it: One feature story from The New York Times or Good Morning America can put you in the spotlight before millions of readers and viewers. National media coverage also establishes much sought after …

53: Kaila Pryzmus – Revving Up Your Affiliate PR Program

December 16, 2021 0 Comments

53: Kaila Pryzmus – Revving Up Your Affiliate PR Program Episode 053 This week on the PR Wine Down, our hosts welcome Kaila Przymus, CEO of KMO Consulting. Kaila specializes in generating high-revenue affiliate-based PR programs, and she’s here to walk us through the key elements of a successful affiliate program, from setting up your …

52: Mandy Menaker – Using Metrics to Make Media Magic

December 16, 2021 0 Comments

52: Mandy Menaker – Using Metrics to Make Media Magic Episode 052 On the show this week, out hosts are sitting down in the virtual recording booth with special guest Mandy Menaker, the Global Head of PR at ClassPass! She’s here to share her experience leading the health and wellness brand throughout each phase of …