Your Integrated Agency Trifecta: Combining PR with SEO and Social Media To own your brand online and dominate your digital marketing strategy, you need to do everything right — everywhere. Or, at least, that should be the goal. Integrated communication is the best way to align your various marketing channels with your brand messaging. It …
Jody Fisher: Radio, Reporting and Media Relationships Today’s podcast guest comes to us from the fascinating world of radio reporting in New York City! Jody Fisher is the host of The PR Podcast and founder of Jody Fisher PR, where he leverages his background in radio news to enact effective client strategies. He’s here to …
Jody Fisher: Radio, Reporting and Media Relationships Today’s podcast guest comes to us from the fascinating world of radio reporting in New York City! Jody Fisher is the host of The PR Podcast and founder of Jody Fisher PR, where he leverages his background in radio news to enact effective client strategies. He’s here to …
Why a Virtual PR Agency is the Best Partner for Your Brand: Benefits of Working With a Fully Remote Team It’s no secret that since the pandemic, remote work is everywhere. Industries that once strongly depended on office spaces and in-person interaction have found their new footing with team members clocking in from anywhere — …
PR Basics: Red Flags in the Workplace and Benefits of PR for Big Brands Today on the show, April and Laura discuss two common issues for PR professionals: explaining the benefits of PR for established brands and navigating toxic workplace trends.First, today’s Anonymous PR Horror Story comes from a listener whose boss bailed on a …
HOW TO MAXIMIZE PR RESULTS: Understanding the Spiral Method to Land Top-Tier Media Hits Are you a brand leader dreaming of getting your funding announcement featured in TechCrunch, your best-selling beauty product on the cover of Cosmo, or your awe-inspiring founder story on TODAY? Rest assured, while achieving these goals may not occur overnight, they …
Brand Stories: Insights from the Women|Future Conference (Feat. Jennifer Cloer) Today on the show, April and Laura welcome special guest Jennifer Cloer. Jennifer is the founder and CEO of Story Changes Culture — and she was recently a co-panelist alongside April at the 2023 Women|Future Conference! In today’s discussion, April and Jennifer chat with …
From the Editor’s Desk: Allison Carter (Ragan Communications & PR Daily) Today on the show, April and Laura are chatting with special guest, Allison Carter! She is the executive editor at Ragan Communications and PR Daily. We’re thrilled to welcome Allison to discuss ethical use of AI for PR professionals, tips and tools for …
THE WOMEN|FUTURE CONFERENCE: AN INTERVIEW WITH PANELIST APRIL WHITE Our CEO & Founder April White will contribute her expertise as an official panel speaker at the 2023 Women|Future Conference, hosted by the Stevie Awards. As the Gold Winner of the 2022 Stevie Award for Most Innovative Woman of the Year – Advertising, Marketing & Public …
Agency Basics: Navigating Toxic Workplaces & Breaking News Cycles Today on the show, April and Laura are chatting one-on-one about common issues many PR practitioners face. First, they discuss the pervasive issue of toxic office cultures in the PR and marketing industries — from agencies to in-house teams — and share advice and personal experiences to …
