What Are Marketing Services?

December 5, 2022 0 Comments

What Are Marketing Services? How to Build Lasting Customer Relationships and Expand Your Market Reach Marketing is the key to revenue growth and success for any brand. It’s the strategic foundation upon which to build your sales tactics, PR campaigns, brand partnerships, and social media activities. It’s the business function that directly yields sales conversions …

18: The Stevie® Award Special: How to Win a PR & Marketing Award (Feat. Trena Blair)

November 30, 2022 0 Comments

The Stevie® Award Special: How to Win a PR & Marketing Award (Feat. Trena Blair) Episode 18 This week on Trust Relations: The Podcast, April and Hamish welcome special guest Trena Blair, founder and CEO of FD Global Connections. Trena was recently named the winner of two awards at the Stevie Awards for Women in …

April White Named Gold Stevie® Winner

November 21, 2022 0 Comments

April White Named Gold Stevie® Winner After Starting the Disruptive ‘Anti-Agency’ Trust Relations Less Than Four Years Ago, White Won ‘Most Innovative Woman of the Year – Advertising, Marketing and Public Relations’ in 2022 April White started Trust Relations in 2019 on a “dream, a prayer and a really, really bad Wix site.” She endeavored …

77: PR Career Stories: Celebrating Our Military Spouses on Staff

November 18, 2022 0 Comments

76: Halloween Special: Facing Your Fears in Media, Crisis and Career Episode 076 Welcome back for our annual PR Wine Down Halloween Special! Hosts April and Laura are getting into the spirit of the season this week, with a spooky twist on your favorite PR topics. They’re discussing some industry news that’s sure to send …

17: Creative Campaigns: Designing Innovative Marketing Content

November 16, 2022 0 Comments

Creative Campaigns: Designing Innovative Marketing Content Episode 17 In this episode, hosts April and Hamish share an in-person discussion about creative content marketing. They discuss best practices for developing innovative content marketing and brand messaging, with advice for brands seeking to stand out from their competitors online. For today’s Lost in Translation segment, our hosts …

16: Preparing to Launch: Developing a Successful Sub-Brand

November 2, 2022 0 Comments

Preparing to Launch: Developing a Successful Sub-Brand Episode 16 On today’s episode of Trust Relations: The Podcast, hosts April and Hamish are sitting down for an in-person chat in sunny Sydney Australia! They’re here to share their advice for successfully launching a sub-brand — and how to navigate constructive criticism branding clients as a part …

Media Relations: Key PR Elements of a Good News Story

October 24, 2022 0 Comments

Media Relations: Key PR Elements of a Good News Story The media is flooded with new stories every minute of every day. But have you ever stopped to wonder, “What makes a story newsworthy?” Because good public relations requires telling good stories.  There are certain key elements to consider when developing a newsworthy pitch that …

76: Halloween Special: Facing Your Fears in Media, Crisis and Career

October 21, 2022 0 Comments

76: Halloween Special: Facing Your Fears in Media, Crisis and Career Episode 076   Welcome back for our annual PR Wine Down Halloween Special! Hosts April and Laura are getting into the spirit of the season this week, with a spooky twist on your favorite PR topics. They’re discussing some industry news that’s sure to …

15 – Brand Positioning: Selecting the Right Spokespeople

October 19, 2022 0 Comments

Brand Positioning: Selecting the Right Spokespeople Episode 15 This week on Trust Relations: The Podcast, April and Hamish discuss best practices for brand positioning. They’re sharing some insight into the characteristics, expertise and skills that can help you to select the right spokesperson for your company’s next PR opportunity or marketing feature. They also analyze …

Digital PR Agency Essentials: How to Write a Case Study

October 10, 2022 0 Comments

Digital PR Agency Essentials: How to Write a Case Study At a digital PR agency, content creation is one of the most important tools for helping your clients  grow their businesses. A great way to showcase a client’s work and expertise is by incorporating case studies into their content marketing plan. An effective case study …