68: Greg Galant – PR Tips and Trends with the CEO of Muck Rack

July 1, 2022 0 Comments

68: Greg Galant – PR Tips and Trends with the CEO of Muck Rack Episode 068   Our special guest on the PR Wine Down today is Greg Galant. He’s the CEO at everyone’s favorite PR platform, Muck Rack! Tune in as Greg chats with our hosts about podcast pitching, subscription newsletters and the latest …

07: Client Management: Building Relationships for Marketing and PR Success

June 29, 2022 0 Comments

Client Management: Building Relationships for Marketing and PR Success Episode 07 This week, April and Hamish are discussing a tricky topic in agency operations, with advice for navigating client relationships. Our hosts offer their tried-and-true advice for dealing with nepotism, family business dynamics and toxic company cultures on the client side. They also share tips …

21 – Changes in Big Tech: Privacy, Advertising and Social Media Updates

June 24, 2022 0 Comments

21 – Changes in Big Tech: Privacy, Advertising and Social Media Updates Episode 021 On today’s show, Chris and April are covering some recent changes from leaders in Big Tech. They’re chatting about Meta’s privacy updates around the world, the lack-luster release of Apple’s iOS 16 and how Amazon’s new advertising offering is poised to …

What Every PR Agency Should Know About Post-Pandemic Brand Events

June 20, 2022 0 Comments

What Every PR Agency Should Know About Post-Pandemic Brand Events The pandemic affected many things–especially live events, the workforce and healthcare–as we know it. It also changed how we did PR, with a lack of client resources, budget cuts and varying restrictions on hosting public events.   Now, the world is discovering the continued risks and …

67: Rai Cornell – PR Practices for Long-Term Brand Authenticity

June 17, 2022 0 Comments

67: Rai Cornell – PR Practices for Long-Term Brand Authenticity Episode 067   On this show this week, hosts April and Laura welcome Rai Cornell, founder and CEO of Cornell Content Marketing, to discuss PR best practices for brands in the digital era. Together, they discuss why Rai believes it can be beneficial to be …

06: Brand Archetypes: Driving Efficient Communications

June 15, 2022 0 Comments

Brand Archetypes: Driving Efficient Communications Episode 06 This week on the show, hosts April and Hamish confront a foundational component of strategic positioning: brand archetypes. Together, they share advice for founders, marketers and brand managers to identify their brand archetypes to drive more inefficient communications. They also analyze two Aussie ad campaigns, from agencies The …

20 – Making Headlines: Brand Promotions, Media Stunts and Product Flops

June 10, 2022 0 Comments

20 – Making Headlines: Brand Promotions, Media Stunts and Product Flops Episode 020 On the show, April and Chris are covering the latest moves big brands are making to generate media attention and gain momentum online. They discuss industry news stories on Target’s new Roundel Media Fund supporting diverse-owned brands, and chat about Grub Hub’s …

How To Get Your Products Placed in Those Must-Have Gift Guides

June 6, 2022 0 Comments

How To Get Your Products Placed in Those Must-Have Gift Guides Holiday and seasonal product pitching is like any other part of a targeted media outreach campaign, except that it just takes a little more strategy and planning. Gift guides are a great way to showcase your brand’s products or services during a time of …

66: David Ciccarelli – Audio Branding and the Power of Sound

June 3, 2022 0 Comments

66: David Ciccarelli – Audio Branding and the Power of Sound Episode 066   This week on the PR Wine Down, hosts April and Laura take a close look at the expanding world of audio branding. With special guest David Ciccarelli, CEO of Voices, they’re covering audio production best practices and discussing the brand archetypes …

05: Share of Voice: Brand Strategies to Make an Impact in a Competitive Market

June 1, 2022 0 Comments

Share of Voice: Brand Strategies to Make an Impact in a Competitive Market Episode 05 This week on the show, hosts April and Hamish discuss a critical metric for any integrated marketing campaign — share of voice! Together, they’re diving into the best ways for smaller companies to move the needle on their SOV in a …