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The Goal:

Beekeeper is a mobile-first, operational communications platform designed to keep frontline workers up to date on safety plans, new industry protocols and training documents. Employees can stay connected via instant messaging and real-time language translation, providing clear and concise communication to improving employee interactions and engagement.

Especially during a global pandemic, instant communication with essential frontline workers is vital to preserving the health and safety of a distributed, deskless workforce. With customers in more than 130 countries and a growing presence in Silicon Valley, Beekeeper hired Trust Relations to elevate its brand awareness in North America and help the company expand its reach across manufacturing, food processing and retail verticals.



To achieve the company’s goals of national brand engagement and continued growth, Trust Relations developed a targeted media relations strategy defined by Beekeeper’s niche audience within the essential, deskless workforce. Leveraging the company’s wealth of customer success stories and unique thought leadership potential amid the pandemic, Trust Relations secured placements with industry-focused outlets including two Benefits ProEHS, Hospitality NetMoney CabICT JournalNews ChastinPunkt4.infoForbesIndustryWeek, 3 Tech HR Series, 3 pieces in Industry TodayThe National ProvisionerEmployee Benefit News, Learning SolutionsSnack and Bakeryhmi-online.comThe Irish Times AiThority, Hospitality Technology and Training Industry. The agency also generated coverage in food processing publications such as Meat+PoultryCanadian Meat Businesstwo Food Industry Executive pieces, Food Logistics and Food Processing, as well as retail-focused publications like Retail TouchPoints, two Total Retail.

At its close, the campaign generated over  110,881,420 impressions.



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Other Case Studies


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