MetroSpeedy is on a mission to revolutionize local delivery of small-to-medium sized goods for businesses and modernize it for today’s on-demand delivery economy. This B2B logistics company is based in New York City with a growing coverage area, operating a fleet of unique, branded vehicles.
MetroSpeedy hired Trust Relations to generate brand awareness and recognition, both at a regional level and on the national stage, as well as within niche industry outlets.
Trust Relations developed a multi-pronged public relations strategy to raise brand awareness on behalf of MetroSpeedy. This included a longer-term, targeted media relations campaign coupled with thought leadership tactics to elevate the profile of CEO Nancy Korayim.
To secure meaningful press placements on behalf of MetroSpeedy, Trust Relations leveraged relationships with key reporters in logistics, technology and business verticals. The agency also emphasized CEO profiles, newsjacking commentary, trends reporting and contributor opportunities in an ongoing effort to highlight Nancy Korayim’s unique expertise in the on-demand delivery space.
As a result, Trust Relations secured placements in the following publications: Forbes, Crain’s New York Business, Authority Magazine, The Logistics of Logistics and two placements in Inbound Logistics.
To date, the campaign has generated over 1,119,269,460 impressions.
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