MVST Select
THE GOAL:
MVST Select brings the most durable and stylish luxury luggage to travelers at radically fair prices by working with the best manufacturers and reaching customers directly. With a full aluminum body, ultra-smooth 360° silent wheels, multi-stage telescoping handle, zipper-less closure, slow-release side and top handles and duo TSA locks, MVST Select offers the perfect blend of durability and luxury for the frequent traveler.
In September of 2019, MVST Select chose Trust Relations to publicize the brand and its new ALR Aluminum Collection ahead of the holiday season.
THE RESULT:
To elevate awareness of MVST Select and launch the brand in the United States, Trust Relations performed holiday gift guide media outreach to specifically targeted travel and lifestyle journalists and bloggers. Trust Relations also developed a press backgrounder on behalf of MVST Select, which clearly communicated the company’s product offerings, mission, benefits, expertise, holiday offers and points of differentiation. Trust Relations provided multiple product samples to top editors, reporters and influencers, which resulted in a number of positive product reviews.
Trust Relations secured impactful placements for MVST Select in top target outlets including Forbes, Essence, Brit + Co, LuxeGetaways, The Quintessential Gentleman, Yahoo! and Beauty News NYC.
At its close, the campaign generated over 7,978,942,347 impressions.
PLACEMENTS:
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