Rechat
THE GOAL:
Rechat is an innovative mobile and desktop platform that empowers busy, on-the-go real estate agents to do business anytime, anywhere. Rechat is the first platform designed by real estate professionals, for real estate professionals to offer simple and intuitive fully-integrated tools that any agent or brokerage can use to maximize their workflow from lead to close. The platform is a 360-degree solution designed to address the pain points of real estate professionals, including managing contacts and relationships, targeting and marketing listings, working with other agents and brokerage firms, building personal brands, closing transactions on the go and more.
Rechat partnered with Trust Relations to help launch the platform to key audiences nationwide and generate awareness of the company’s unique value proposition and expertise in the technology and the real estate industries.
THE RESULT:
Trust Relations created a strategic communications plan that included crafting strategic messaging based on the company’s key differentiators, developing a press backgrounder to communicate Rechat’s unique features, benefits, expertise, testimonials and executive biographies, and a targeted media relations campaign. The team also executed thought leadership tactics to position Rechat’s CEO and founder as a well-known expert in the PropTech industry. Trust Relations successfully secured press placements in target publications including The Real Deal, Inman, Real Estate Weekly, Authority Magazine, BizJournals, Fox Business, and Cheddar.
At its close, the campaign generated over 93,920,742 impressions.
PLACEMENTS:
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