SKAEL is on a mission to transform the way work is done. Its Digital Employee technology uses hyper-automation to deliver better, more user-centric outcomes and empower a synergistic human-digital workforce. Tools like conversational AI, customizable Digital Employees and scalable platform-based services allow employees using SKAEL to automate their mundane, day-to-day tasks and shift their focus to more purposeful work.

SKAEL hired Trust Relations to lead a targeted announcement strategy for its $38 million Series A funding milestone. The agency developed a multi-pronged media engagement plan to garner meaningful press coverage, elevate and reinforce SKAEL’s reputation and increase awareness of the company’s workplace technology in the broader technology markets.


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Trust Relations developed a custom media strategy to reach SKAEL’s target verticals, including mainstream business and financial press, technology AI and automation-focused publications and venture capital publications across digital, print and television media. Leveraging both the funding announcement news and SKAEL’s unique position to offer expert commentary on the value of hyper-automation for the modern workforce, the agency successfully elevated the company’s brand awareness and thought leadership. 

Trust Relations secured placements on behalf of SKAEL in the following publications: Fortune’s Term Sheet, The Wall Street Journal’s Pro, VentureBeat, Enterprise Talk, SiliconAngle, FinSMEs, Venture Capital Journal, AI Magazine, Crowdfund Insider, VM Blog, Reworked, VCBay and Silicon Valley Business Journal.   

At its close, the campaign generated over 288,372,154 impressions.


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