SocietyX
THE GOAL:
SocietyX is a members-only community that strives to push each individual member to their unique individual goals through community, culture and creation. The incubator offers creatives, entrepreneurs and business owners the opportunity to connect lifestyle, work, entertainment and leisure in an experiential environment. Through a mosaic of art, culture and finance, the community serves as a cornerstone of influence in society.
In June of 2019, SocietyX partnered with Trust Relations to help launch the community and encourage new membership among creative entrepreneurs across the country.
THE RESULT:
Trust Relations catapulted the launch of SocietyX by combining the firm’s celebrity connections and event planning expertise to bring together the creative community in a series of two events. The first event, a chef tasting dinner called “A Taste of Art,” featured a three-course meal curated by 2019 James Beard Award Winner Chef “JJ” Johnson for 50 VIP and celebrity guests. The second event for 250 VIPs, celebrities and influencers, “The Journey,” included a private performance by A$AP Ferg, debuting songs from a recent album and a celebrity panel discussion with Chef JJ, A$AP Ferg, WhisBe and professional BMX athlete Nigel Sylvester.
In addition to the planning and execution of these two events, Trust Relations secured several impactful placements and feature profiles for SocietyX in top media outlets like The News Space, Hollywood Life, Revolt TV, The Knockturnal and The Native Society.
This campaign generated more than 117,000,000 total impressions.
PLACEMENTS:
Other Case Studies
EVENTS
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