Softomotive
THE GOAL:
Softomotive is trusted by more than 8,000 companies worldwide. The global company delivers both attended and unattended robotic process automations through powerful, robust robotic process automation (RPA) technology.
In February of 2020, Softomotive hired Trust Relations because of the firm’s proven track record in generating top-tier technology media coverage, as well as its diverse experience reaching decision makers across IT, human resources, operations and executive functions. As one of the world’s leading providers of robotic process automation solutions, Softomotive benefited from Trust Relations’ deep experience in working with companies that straddle multiple verticals and the firm’s unique ability to generate high-impact media results across diverse media outlets.
THE RESULT:
Trust Relations executed on several thought leadership initiatives including, securing an opportunity for Softomotive’s CMO to be a regular Forbes contributor, and conducting robust media outreach that resulted in bylined article opportunities and inclusion in feature and trend stories. In only eight weeks, TrustRelations generated several media placements on behalf of Softomotive in top-tier and trade outlets including: Forbes, TechTarget, TLNT and more that helped to position the company for acquisition by Microsoft in May of 2020.
To date, the campaign has generated over 82,063,982 impressions.
PLACEMENTS:
Other Case Studies
EVENTS
Brooklyn Space
Using targeted media outreach strategy, Trust Relations successfully promoted Brooklyn Space’s month-long Black artist showcase in recognition of Juneteenth to their primary audience in the New York.
SUPPLY CHAIN & LOGISTICS
Xeneta
Trust Relations led a strategic media relations campaign for Xeneta’s Series C funding announcement, to create awareness of the company’s growth and emphasize their unique value proposition.
REAL ESTATE & DESIGN
Rechat
Trust Relations worked to create overall brand awareness for Rechat as well as establish the company as an expert in both the technology and real estate industries.