The Bean Path

602edafa887a7c193bcc1554 luca br


In 2018, Dr. Nashlie Sephus, an Amazon AI scientist and STEM entrepreneur, founded The Bean Path, a non-profit organization based in Jackson, MS, to provide small businesses and entrepreneurs advice and guidance to sow technical expertise and help bridge the tech gap. To date, The Bean Path has provided more than $8,000 in scholarships and grants to small businesses, nonprofits, and high school students.

Dr. Sephus is deeply committed to diversity and inclusion in the technology industry and in technological advancements and has received various accolades for her outstanding work, including:

  • Women in Tech – Software Engineering Award, Lookfar’s Ada Lovelace Awards (2019)
  • Young Alumni Award, Mississippi State University’s  Bagley College of Engineering (2019)
  • Young Leadership Award, National GEM Consortium (2018)
  • Innovator of the Year Award, Patty Peck Honda,  Young Gifted & Empowered Awards (2018)

Trust Relations was hired as the sole PR agency to drive media relations and secure top-tier placements.


Trust Relations leveraged Dr. Sephus’ extensive background and expertise to position her as a thought leader in the technology industry. As part of the media push, Trust Relations secured coverage for Dr. Sephus and The Bean Path in the following publications: Inc., MarketWatchE-Channel NewsSpectrumBlack Star NewsClarion Ledger and more. 

At its close, the campaign generated more than 9,565,058 impressions.


602eda71d5ae1c3fe67916f1 site masthead logo dark@2x p 500
Other Case Studies


Brooklyn Space

Using targeted media outreach strategy, Trust Relations successfully promoted Brooklyn Space’s month-long Black artist showcase in recognition of Juneteenth to their primary audience in the New York.



Trust Relations led a strategic media relations campaign for Xeneta’s Series C funding announcement, to create awareness of the company’s growth and emphasize their unique value proposition.



Trust Relations worked to create overall brand awareness for Rechat as well as establish the company as an expert in both the technology and real estate industries.