The Go! Agency
THE GOAL:
The Go! Agency is a digital and online sales marketing agency providing custom-developed and sustainable strategies to help businesses boost their profits. They offer services like social media marketing, email campaigns, SEO optimization, IP retargeting, Google PPC advertising and more. Founder Christopher Tompkins is the CEO and head strategist, with international experience both as a marketer and a speaker at global industry conferences.
The Go! Agency partnered with Trust Relations in 2020, to put the power of public relations behind the Go! Agency’s in-house marketing initiatives and to elevate Tompkins’ reputation as a thought leader in the social media and digital marketing industries.
THE RESULT:
Trust Relations developed a targeted PR strategy to elevate Tompkins’ profile as an expert thought leader across a range of business-focused and niche industry trade press, and to position The Go! Agency as a go-to source for commentary on critical industry issues. The ongoing media relations campaign comprises newsjacking and immediate executive commentary, press releases and company announcements, and evergreen pitching to capitalize on important industry trends. Trust Relations also garnered opportunities for CEO profiles, ongoing contributor opportunities and podcast interviews to highlight Tompkins’ technical expertise on topics like social media platform updates, cookie data and ad regulations.
As a result of these efforts, Trust Relations has secured placements in leading publications: Quartz, Forbes, Yahoo! Finance, Money, Small Biz Daily, International Business Times, MarketingDive, MarTech Series, The Wise Marketer, The Epoch Times, Grit Daily, Marketing to Integrators, Marketing to Tech Pros, YFS Magazine, three placements in The Wrap and three placements in ClearVoice.
To date, the campaign has generated over 189,063,849 impressions.
PLACEMENTS:
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