Guest Host Austin Sandmeyer: Customer-Centric Marketing Strategies Episode 34 Today, April is joined by special guest host Austin Sandmeyer! Austin is the Customer Lifecycle Marketing Manager at Sendoso, the leading sending platform that helps companies stand out with new ways to engage customers. His expertise is in the tech startup space, and he is also …

33: Guest Host Renée Walker: How to Boost Your Marketing in an Uncertain Economy Episode 33 Today, April is joined by special guest host, Renée T. Walker! Renée is the president of RENEE WALKER & ASSOCIATES, a strategy, brand and marketing communications agency. She’s here to share her top five questions to help business leaders …

31: Creative Campaigns: Social Media Algorithms and Brand Authenticity Episode 31 Today in industry news, April and Hamish sit down in the virtual recording booth to review Meta’s “Widely Viewed Content Report” with a discussion about the impacts of social media algorithms on digital marketing and trending topics. Later, your favorite podcast hosts discuss Hard …

31: Creative Campaigns: Social Media Algorithms and Brand Authenticity Episode 31 Today in industry news, April and Hamish sit down in the virtual recording booth to review Meta’s “Widely Viewed Content Report” with a discussion about the impacts of social media algorithms on digital marketing and trending topics. Later, your favorite podcast hosts discuss Hard …

28: Campaign Essentials: Marketing Moves in an Uncertain Economy Episode 28 This week on Trust Relations: The Podcast, April and Hamish are sharing advice for brands navigating an uncertain global economy. First, they chat about a recent survey from Advertiser Perceptions which reported that 38% of marketers are shifting focus this year from customer acquisition …

29: ANNIVERSARY SPECIAL: How to Build a Values-Based Brand ( Feat. Lana Marshall) Episode 29 In this special episode, Trust Relations is celebrating four years in business! Join us as we kick off year five with an in-depth discussion about brand values, featuring a guest host appearance from our Chief Operations Officer, Lana Marshall! As …

28: Campaign Essentials: Marketing Moves in an Uncertain Economy Episode 28 This week on Trust Relations: The Podcast, April and Hamish are sharing advice for brands navigating an uncertain global economy. First, they chat about a recent survey from Advertiser Perceptions which reported that 38% of marketers are shifting focus this year from customer acquisition …

27: Brand Authenticity: The Rise of Deinfluencing and False Advertising Episode 27 Today, April and Hamish shed some light on a recent social media trend that runs counter to mainstream influencer culture: deinfluencing. In this segment, our hosts unpack the implications of this trend for digital marketing and consumer culture. Today’s Campaign Essentials segment features …

26: Creative Campaigns: Designing Brand Activations & Events Episode 26 This week on Trust Relations: The Podcast, April and Hamish share an in-depth discussion about creative brand activations, including notable examples from major brands including Frito Lay’s Potadomes at the Coachella festival in 2022 and the failed influencer event at last year’s Revolve Festival. They …

23: Changes in Social Media Management and Industry Language Episode 23 This week on Trust Relations: The Podcast, April and Hamish discuss the rising influence of junior staff and Gen Z employees in social media management. They analyze the implications of these rising stars for brands and cover the long-term career impacts of early promotions …