13: Career Toolkit: Burnout Management and Recovery with Rachael Stockton

September 21, 2022 0 Comments

Career Toolkit: Burnout Management and Recovery with Rachael Stockton Episode 13 In the last episode of Season 1, April and Hamish are tackling a common issue for integrated marketing professionals at every stage of their careers—burnout. Special guest Rachael Stockton, founder and leadership coach at Inner Compass Leadership, joins the show to share her advice …

12: The Marketing Roadmap: Preparing Your Brand for Growth in an Unpredictable Market

September 7, 2022 0 Comments

The Marketing Roadmap: Preparing Your Brand for Growth in an Unpredictable Market Episode 12 This week, April and Hamish discuss long-term marketing strategies, from crisis preparedness to business-building goals. They’re sharing advice for brands to avoid a Shein-style public reckoning by developing preemptive crisis preparedness plans. They also discuss how the impending economic downturn can …

11: Marketing Must-Haves: Long-Term Success Strategies in PR and SEO

August 24, 2022 0 Comments

Marketing Must-Haves: Long-Term Success Strategies in PR and SEO Episode 11 On today’s show, hosts April and Hamish are covering long-term strategies for success — and how to manage expectations when a client wants to see immediate results. They also share their thoughts on the public criticism over Daily Harvest’s influencer relations strategy amid a recent …

10: Trust Analysis: A Marketing Assessment with Bilal Qzilbash from EasyKale

August 10, 2022 0 Comments

Trust Analysis: A Marketing Assessment with Bilal Qzilbash from EasyKale Episode 10 On the show today, our hosts offer a sneak peek into Trust Relations’ proprietary branding assessment tool, the Trust Analysis! Bilal Qzilbash, founder of EasyKale, joins us in the virtual recording booth for a brand assessment to identify his company’s key strengths and …

09: Campaign Kickoff: Marketing and Web Design Mistakes to Avoid

July 27, 2022 0 Comments

Campaign Kickoff: Marketing and Web Design Mistakes to Avoid Episode 09 On the show today, hosts April and Hamish analyze the rise of “shadow banning” on social media, with a deep dive into the PR and media implications of censorship online. They also chat through some advice for marketers on what to do when your …

08: Compelling Content: Tips for Your Next PR or Integrated Marketing Campaign

July 13, 2022 0 Comments

Compelling Content: Tips for Your Next PR or Integrated Marketing Campaign Episode 08 This week, April and Hamish are covering the top mistakes brands tend to make at the start of a new PR campaign. They also break down some tips to help marketers make an impact with their audiences online, despite users’ shrinking attention …

07: Client Management: Building Relationships for Marketing and PR Success

June 29, 2022 0 Comments

Client Management: Building Relationships for Marketing and PR Success Episode 07 This week, April and Hamish are discussing a tricky topic in agency operations, with advice for navigating client relationships. Our hosts offer their tried-and-true advice for dealing with nepotism, family business dynamics and toxic company cultures on the client side. They also share tips …

06: Brand Archetypes: Driving Efficient Communications

June 15, 2022 0 Comments

Brand Archetypes: Driving Efficient Communications Episode 06 This week on the show, hosts April and Hamish confront a foundational component of strategic positioning: brand archetypes. Together, they share advice for founders, marketers and brand managers to identify their brand archetypes to drive more inefficient communications. They also analyze two Aussie ad campaigns, from agencies The …

05: Share of Voice: Brand Strategies to Make an Impact in a Competitive Market

June 1, 2022 0 Comments

Share of Voice: Brand Strategies to Make an Impact in a Competitive Market Episode 05 This week on the show, hosts April and Hamish discuss a critical metric for any integrated marketing campaign — share of voice! Together, they’re diving into the best ways for smaller companies to move the needle on their SOV in a …

04: Strategic Messaging: Brand Benefits and Common Roadblocks

May 18, 2022 0 Comments

Strategic Messaging: Brand Benefits and Common Roadblocks Episode 04 This week on the show, hosts April and Hamish discuss the role of strategic messaging in building brand reputation, guiding business decisions and impacting public perception of important issues. They’re covering best practices for walking a client through the challenging process of reevaluating their strategic messaging …