23: Changes in Social Media Management and Industry Language

January 25, 2023 0 Comments

23: Changes in Social Media Management and Industry Language Episode 23 This week on Trust Relations: The Podcast, April and Hamish discuss the rising influence of junior staff and Gen Z employees in social media management. They analyze the implications of these rising stars for brands and cover the long-term career impacts of early promotions …

CROSSOVER SPECIAL: The PR Wine Down X Trust Relations: The Podcast (Feat. Doug Spong)

January 20, 2023 0 Comments

CROSSOVER SPECIAL: The PR Wine Down X Trust Relations: The Podcast (Feat. Doug Spong) Episode 22 Welcome to our first-ever crossover episode! In this podcast special, the hosts from The PR Wine Down and Trust Relations: The Podcast team up to deliver advice, insights and hot takes for brands and integrated marketing professionals. Today’s episode …

21: Client Management: Adapting to Changing Brand Budgets

January 11, 2023 0 Comments

21: Client Management: Adapting to Changing Brand Budgets Episode 21 This week on Trust Relations: The Podcast, April and Hamish chat through what PR practitioners and marketers can do when a client needs to tighten their budget — but expects the same amount of results a higher retainer would accomplish. They discuss managing expectations, strategies for …

20: How to Strengthen Your Integrated Marketing Strategy in 2023

December 28, 2022 0 Comments

20: How to Strengthen Your Integrated Marketing Strategy in 2023 Episode 20 This week on Trust Relations: The Podcast, April and Hamish share advice on how to strengthen your PR and marketing efforts with updated tactics for 2023. They’re covering how to leverage your media hits to strengthen any marketing campaign with the added credibility …

19: Client Management: Taking Creative Risks in Your Marketing Campaign

December 14, 2022 0 Comments

The Stevie® Award Special: How to Win a PR & Marketing Award (Feat. Trena Blair) Episode 18 This week on Trust Relations: The Podcast, April and Hamish welcome special guest Trena Blair, founder and CEO of FD Global Connections. Trena was recently named the winner of two awards at the Stevie Awards for Women in …

18: The Stevie® Award Special: How to Win a PR & Marketing Award (Feat. Trena Blair)

November 30, 2022 0 Comments

The Stevie® Award Special: How to Win a PR & Marketing Award (Feat. Trena Blair) Episode 18 This week on Trust Relations: The Podcast, April and Hamish welcome special guest Trena Blair, founder and CEO of FD Global Connections. Trena was recently named the winner of two awards at the Stevie Awards for Women in …

17: Creative Campaigns: Designing Innovative Marketing Content

November 16, 2022 0 Comments

Creative Campaigns: Designing Innovative Marketing Content Episode 17 In this episode, hosts April and Hamish share an in-person discussion about creative content marketing. They discuss best practices for developing innovative content marketing and brand messaging, with advice for brands seeking to stand out from their competitors online. For today’s Lost in Translation segment, our hosts …

16: Preparing to Launch: Developing a Successful Sub-Brand

November 2, 2022 0 Comments

Preparing to Launch: Developing a Successful Sub-Brand Episode 16 On today’s episode of Trust Relations: The Podcast, hosts April and Hamish are sitting down for an in-person chat in sunny Sydney Australia! They’re here to share their advice for successfully launching a sub-brand — and how to navigate constructive criticism branding clients as a part …

15 – Brand Positioning: Selecting the Right Spokespeople

October 19, 2022 0 Comments

Brand Positioning: Selecting the Right Spokespeople Episode 15 This week on Trust Relations: The Podcast, April and Hamish discuss best practices for brand positioning. They’re sharing some insight into the characteristics, expertise and skills that can help you to select the right spokesperson for your company’s next PR opportunity or marketing feature. They also analyze …

14: Creative Campaigns: Improving Efficiency for PR and Marketing Success

October 5, 2022 0 Comments

Creative Campaigns: Improving Efficiency for PR and Marketing Success Episode 14 April and Hamish are kicking off season 2 with a new, fresh and fast-paced format. Tune in as they tackle a common issue agency teams face when working on long-term creative campaigns: excessive revisions. Our hosts also discuss another Australia-based advertising campaign from Google, …