Strategic Messaging: Brand Benefits and Common Roadblocks Episode 04 This week on the show, hosts April and Hamish discuss the role of strategic messaging in building brand reputation, guiding business decisions and impacting public perception of important issues. They’re covering best practices for walking a client through the challenging process of reevaluating their strategic messaging …

Brand Values: Authenticity from Mission Statements to Marketing Claims Episode 03 On today’s episode of Trust Relations: The Podcast, hosts April and Hamish are getting to that critical element at the heart of a cohesive campaign: brand values. They’re discussing how today’s biggest brands and savviest startups can stay true to their values, back up …

The Trust Analysis: Know Your Audience Episode 02 This week, hosts April and Hamish are tackling one of the core questions in PR and marketing: How can you get to know your audience? Whether you’re a household name or a burgeoning startup, it’s critical to reach the right eyes and ears with the content that’s …

Welcome to Trust Relations: The Podcast! Episode 01 The team at Trust Relations is celebrating three years since our founding with a new podcast that gets to the heart of our mission: helping clients build trust with their target audiences. Meet Trust Relations’ founder April White and resident marketing expert Hamish Anderson as they chat …