08: Compelling Content: Tips for Your Next PR or Integrated Marketing Campaign

July 13, 2022 0 Comments

Compelling Content: Tips for Your Next PR or Integrated Marketing Campaign Episode 08 This week, April and Hamish are covering the top mistakes brands tend to make at the start of a new PR campaign. They also break down some tips to help marketers make an impact with their audiences online, despite users’ shrinking attention …

07: Client Management: Building Relationships for Marketing and PR Success

June 29, 2022 0 Comments

Client Management: Building Relationships for Marketing and PR Success Episode 07 This week, April and Hamish are discussing a tricky topic in agency operations, with advice for navigating client relationships. Our hosts offer their tried-and-true advice for dealing with nepotism, family business dynamics and toxic company cultures on the client side. They also share tips …

06: Brand Archetypes: Driving Efficient Communications

June 15, 2022 0 Comments

Brand Archetypes: Driving Efficient Communications Episode 06 This week on the show, hosts April and Hamish confront a foundational component of strategic positioning: brand archetypes. Together, they share advice for founders, marketers and brand managers to identify their brand archetypes to drive more inefficient communications. They also analyze two Aussie ad campaigns, from agencies The …

05: Share of Voice: Brand Strategies to Make an Impact in a Competitive Market

June 1, 2022 0 Comments

Share of Voice: Brand Strategies to Make an Impact in a Competitive Market Episode 05 This week on the show, hosts April and Hamish discuss a critical metric for any integrated marketing campaign — share of voice! Together, they’re diving into the best ways for smaller companies to move the needle on their SOV in a …

04: Strategic Messaging: Brand Benefits and Common Roadblocks

May 18, 2022 0 Comments

Strategic Messaging: Brand Benefits and Common Roadblocks Episode 04 This week on the show, hosts April and Hamish discuss the role of strategic messaging in building brand reputation, guiding business decisions and impacting public perception of important issues. They’re covering best practices for walking a client through the challenging process of reevaluating their strategic messaging …

03: Brand Values: Authenticity from Mission Statements to Marketing Claims

May 4, 2022 0 Comments

Brand Values: Authenticity from Mission Statements to Marketing Claims Episode 03 On today’s episode of Trust Relations: The Podcast, hosts April and Hamish are getting to that critical element at the heart of a cohesive campaign: brand values. They’re discussing how today’s biggest brands and savviest startups can stay true to their values, back up …

02: The Trust Analysis: Know Your Audience

April 20, 2022 0 Comments

The Trust Analysis: Know Your Audience Episode 02 This week, hosts April and Hamish are tackling one of the core questions in PR and marketing: How can you get to know your audience? Whether you’re a household name or a burgeoning startup, it’s critical to reach the right eyes and ears with the content that’s …

Welcome to Trust Relations: The Podcast!

April 5, 2022 0 Comments

Welcome to Trust Relations: The Podcast! Episode 01 The team at Trust Relations is celebrating three years since our founding with a new podcast that gets to the heart of our mission: helping clients build trust with their target audiences. Meet Trust Relations’ founder April White and resident marketing expert Hamish Anderson as they chat …