April White Named Gold Stevie® Winner After Starting the Disruptive ‘Anti-Agency’ Trust Relations Less Than Four Years Ago, White Won ‘Most Innovative Woman of the Year – Advertising, Marketing and Public Relations’ in 2022 April White started Trust Relations in 2019 on a “dream, a prayer and a really, really bad Wix site.” She endeavored …
360 Degree Story: Exploring Our Intuitive Approach to Team Design Traditional agency structures have bred a pervasive toxic culture in the public relations (PR) and marketing industries. It’s a widespread problem, which leads to sky-high turnover rates, a reputation for burnout, and a tendency for client churn. And while many PR agency veterans, unfortunately, have a …
Four Tricks for Maximizing Your PR Investment: How to Get the Most Out of Your Media Coverage PR is a serious investment. Some industry experts advise brands to spend 5-10% of their marketing budget on PR — and that’s no small number for most businesses. If you’re a scrappy startup CMO, you’re likely contending with an …
Your Integrated Agency Trifecta: Combining PR with SEO and Social Media To own your brand online and dominate your digital marketing strategy, you need to do everything right — everywhere. Or, at least, that should be the goal. Integrated communication is the best way to align your various marketing channels with your brand messaging. It …
Why a Virtual PR Agency is the Best Partner for Your Brand: Benefits of Working With a Fully Remote Team It’s no secret that since the pandemic, remote work is everywhere. Industries that once strongly depended on office spaces and in-person interaction have found their new footing with team members clocking in from anywhere — …
HOW TO MAXIMIZE PR RESULTS: Understanding the Spiral Method to Land Top-Tier Media Hits Are you a brand leader dreaming of getting your funding announcement featured in TechCrunch, your best-selling beauty product on the cover of Cosmo, or your awe-inspiring founder story on TODAY? Rest assured, while achieving these goals may not occur overnight, they …
THE WOMEN|FUTURE CONFERENCE: AN INTERVIEW WITH PANELIST APRIL WHITE Our CEO & Founder April White will contribute her expertise as an official panel speaker at the 2023 Women|Future Conference, hosted by the Stevie Awards. As the Gold Winner of the 2022 Stevie Award for Most Innovative Woman of the Year – Advertising, Marketing & Public …
What Are Sponsorships & Partnerships? Here’s How Strategic Connections Can Increase Your Brand Awareness Picture this: You’re standing in line at a local music festival, summer sun shining, music blaring. You look up ahead and see the name of a regional car dealership hanging across the stage. You’ve just spotted a brand sponsorship, in the …
How to Gamify Your PR Budget Preparing Your Brand for Economic Uncertainty — Without Sacrificing Results Recent layoffs and economic concerns are impacting major brands across every sector, triggering a profound transformation in the PR landscape. With layoffs reaching a peak of over 140,000, the highest since the onset of COVID-19, companies are grappling with …
How to Ask Your PR Agency the Right Questions 10 Conversation Starters to Build a Powerful Relationship with Your PR Agency It’s important to set the right foundation for a successful working relationship with your public relations (PR) agency. If you’ve been burned by PR in the past, you might be skeptical — and understandably so. …
