Building Trust in PR: April White on the Friday Reporter Podcast In a recent episode of The Friday Reporter podcast, hosted by Lisa Camooso Miller, our CEO & Founder April White shared her insights on the evolving landscape of public relations, the importance of authenticity, and how brands can build genuine trust with their audiences. …

In today’s fast-paced digital landscape, PR is undergoing a significant transformation due to the rise of artificial intelligence (AI) – offering PR professionals new ways to work smarter, not harder. From streamlining media monitoring to providing valuable predictive insights, AI has the potential to revolutionize how PR strategies are developed and executed. However, as powerful as these tools are, it’s crucial to remember that the human element – creativity, empathy, and the ability to build genuine relationships – remains the cornerstone of successful public relations.

PR Predictions for 2025: Navigating a Transformative Landscape   As we approach 2025, the public relations industry is poised for significant shifts driven by technological innovation, societal changes, and the evolving expectations of brands and consumers. Below are five predictions for how PR is likely to transform in the coming year.  AI Will Become a …

Our CEO & Founder, April White, discusses the impact that winning gold in this year’s Stevie Awards for the agency’s considerate culture will have on the firm moving forward. As the Silver Winner of the 2023 Stevie Award for Maverick of the Year – Advertising, Marketing & Public Relations and Gold Winner 2022 Stevie Award for Most Innovative Woman of the Year – Advertising, Marketing & Public Relations, this was the third consecutive year White accepted a prestigious Stevie Award at the award gala.

What to Do if You Don’t Have a Thought Leadership Presence (Yes, You Need One!) Thought leadership (n.) – the piece of the PR puzzle that builds and establishes your professional reputation Thought leadership is critical to a comprehensive public relations campaign. It’s very difficult to gain recognition and credibility as a market leader if …

What to Do if You Don’t Have a Thought Leadership Presence (Yes, You Need One!) Thought leadership (n.) – the piece of the PR puzzle that builds and establishes your professional reputation Thought leadership is critical to a comprehensive public relations campaign. It’s very difficult to gain recognition and credibility as a market leader if …

Why You Need PR Even if You Don’t Think You Have Any News On average, more than 1,000 news articles are published every day in the United States. The New York Times alone accounts for 200 of those pieces of journalism. Those articles reach a lot of readers—and those readers almost certainly contain your brand’s …

PR Careers: Benefits of Working In-House, at an Agency or as a Freelancer The public relations industry is a vast and unpredictable landscape. Any brand from any sector can hire a PR specialist or team to guide them through a business milestone, share funding news on their behalf, or leverage the power of the press …

Changes & Challenges in Affiliate PR: Updates from Our Consumer PR Experts ‍Author: TR Team Affiliate marketing has been a game-changer in the PR world, providing a strategic edge for consumer brands seeking press coverage. Several years ago, it was just a buzzword. But today, affiliate marketing has become essential for PR success, with over …