PR and Pyschology Introduction There are a lot of ways to explain public relations, and here is one: PR influences human behavior. That being said, psychology and public relations are related. How? Great PR can change public perceptions, influence decision-making, create or restore trust, and more. Agencies, startups and corporations that understand this are more …
Three Tips for Pitching B2B vs. B2C Clients The golden rule of effective marketing is to always understand your target audience. Without this knowledge, it is nearly impossible to establish appropriate messaging for each group. This ideology couldn’t be more accurate when it comes to pitching B2B vs B2C stories for clients. B2B sales and …
What is Public Relations? The Ultimate PR Guide Introduction So you have a great product or service that customers love, a killer staff and you’re ready to raise funding, scale your business and make an impact in the world. It’s time to ramp up promoting your brand. But how? What’s the next step? How can …
What is a Funding Round and How to Announce It? A Guide for Any Startup or PR Agency One of the more exciting news items for any tech company or startup is a new round of funding. Not only does it provide fresh capital to fund a company’s growth, but it is also a fantastic …
PR Lingo: 12 Terms to Know Before Hiring a PR Agency Interested in hiring a PR agency to bolster your brand? Like any industry, public relations has its own lingo that may sound like word salad to those who have never worked with an agency before. Understanding PR jargon is essential to establishing your company’s …
AMA: Top 3 PR Questions We Get From Clients Public Relations can be daunting for any company that’s just getting its feet wet. There’s a lot to unpack when it comes to understanding the various elements of a successful PR campaign, especially on how each tactic plays into the overall positive positioning of your company …
Top 3 Tips to Launch a PR Campaign for Startups So, you’re working with a startup who was fortunate enough to hire you for their PR needs. You love their innovation, guts and entrepreneurial mindset, but you also know it’s your job to be diligent, methodical and ensure everything is inline before launch. Here …
10 PR Podcasts You Should Listen to Now It seems like PR trends are moving faster than the mitten-wearing Bernie Sanders photo that went viral earlier this year. Not only are nimble PR professionals wise to stay on top of what’s trending, they should be on the lookout for opportunities to gain insight from others …
Diversity in Public Relations and Advertising Over the last year, the global pandemic has brought front and center a need that marketers already knew was there: diversity, equity and inclusion in public relations and advertising. While consumers for years have called for greater inclusivity in the ads they see and the articles they read, the …
6 Principles of Great Copywriting “A word after a word after a word is power.” — Margaret Atwood Being a PR copywriter is about as behind-the-scenes as you can get. When most people come across an interesting article or social media post about the launch of a new product or service, they likely don’t …
