PR Best Practices: Elements of a Strong Media Pitch Public relations services include a breadth of essential business functions, from strategic messaging and brand positioning, to thought leadership and crisis communications. Still, most companies hire a PR agency for one core service: media relations. As PR consultants, it’s critical that we continuously hone our expertise …
What Every PR Agency Should Know About Post-Pandemic Brand Events The pandemic affected many things–especially live events, the workforce and healthcare–as we know it. It also changed how we did PR, with a lack of client resources, budget cuts and varying restrictions on hosting public events. Now, the world is discovering the continued risks and …
How To Get Your Products Placed in Those Must-Have Gift Guides Holiday and seasonal product pitching is like any other part of a targeted media outreach campaign, except that it just takes a little more strategy and planning. Gift guides are a great way to showcase your brand’s products or services during a time of …
Is Hiring a PR Agency Worth It? You have a growing brand and an in-house marketing team. They’re certainly an asset, wearing multiple hats — maybe too many, the more you think about it. There could be more buzz about your startup, right? And why are certain key members of the media ignoring your press releases …
April White for TEDxAlmansorParkLive: Is Living United Worth the Fight? https://www.youtube.com/watch?v=Ss5aVbqZHDw Our world today seems to be splitting at the seams. Everywhere you look, differences produce division, judgment and, in some cases, violence. It doesn’t have to be that way. April White, founder and president of Trust Relations, has an answer to the chaos. She …
PR Tips 101: How To Ensure Your PR Plan Fits Into The Rest Of Your Marketing Mix Great PR can turn a business into a brand. How? PR gets people — especially credible media — buzzing about your brand, so that your target audience widens as chatter about your products or services increases. You likely know …
A Year Older, A Year Wiser: Trust Relations Celebrates Three Years of Success https://www.youtube.com/watch?v=lMawwmVXxbg It’s hard to believe another year has flown by since I last recapped all that the Trust Relations team has accomplished in its initial years as an agency. Now that we are another year older and wiser, celebrating three years in …
How To Write Like A Journalist Without Setting Foot In A Newsroom Most journalists are great writers — and they are judgy when it comes to prose, whether it’s their own or the work of others. They’re also typically slammed, grinding out copy as fast as they can before moving onto the next story. As they …
How SEO Enhances Digital PR Good PR has been essential to business success for decades. While Search Engine Optimization (SEO) is a new concept by comparison, it’s equally important in a market ruled by online search results. To be successful in today’s economy, your business needs a solid marketing strategy that incorporates both digital PR …
How To Write B2B Content That Isn’t Boring PR is full of glamour and excitement, right? Yes! And no. Some brands — especially those that target others in their industry — just aren’t as easy to promote as others — mostly because they are in an industry that isn’t super sexy. This doesn’t make them a boring client! …
