Don’t Underestimate the Importance of Technical Writing as a Marketing Tool Contrary to popular belief, technical writing and content marketing complement each other. Some people believe that technical content will appeal to a smaller audience, but this couldn’t be further from the truth. Whether it’s copy that’s meant to attract leads or technical documents that …
Content Writing vs. Copywriting: What’s the Difference? Written content has become an essential part of building brand equity and awareness in the age of the internet. When companies decide to include content as part of their marketing strategy, they usually approach a content writer or copywriter to assist them. While they are regularly used interchangeably, …
PR Strategies Of Today And Tomorrow Successful PR plans are thoughtful, creative and organized — none of which is easy in an industry (and a world) where things change with rapid-fire frequency. Even so, there is synergy between staying on top of trends and leveraging what you already know works best. The next time you …
Why Trust Relations Teamed Up With Three Piece Marketing to Offer Integrated Marketing Solutions Public relations is often considered the mysterious and difficult to trace stepchild of traditional marketing. Why? Because a proper approach to PR takes time and the results are not always instantaneous. PR is about building trust and generating third-party credibility and …
How To Pitch National Media Getting your brand in front of national media can skyrocket your success in a nanosecond. Think about it: One feature story from The New York Times or Good Morning America can put you in the spotlight before millions of readers and viewers. National media coverage also establishes much sought after …
7 Common PR Mistakes Startups Make and What to Do Instead As it turns out, it’s easy to get a startup off the ground if you have a great idea. You form a company, pitch to investors, secure funding, hire employees, and ta-da! you’re officially a founder. Then comes the hard part: Acquiring customers. While …
10 Must-Haves Of Every PR Crisis Plan If industries across the globe learned anything from the pandemic, it’s this: Communication is key, but a crisis plan is critical to survival. Almost every business or organization, whether it’s the local diner or a big-box retailer, will face a PR crisis at some point. When tensions are …
10 Attention-Grabbing Tips For Writing Press Release Headlines You’ve written a great press release. The angle is fresh, the news is compelling and the brand’s key messages flow seamlessly throughout. You give this masterpiece one last read before shooting it off to your client or boss, and it hits you: The headline sucks. It’s boring, …
How to Get a Reporter’s Attention The Right Way Every brand reaches a fork in the road when it’s time to level up. You’ve grown. Attracted investors. Converted leads into regular customers. But you still need to get people talking. Public relations (PR) is the way. PR is how companies, organizations and solopreneurs boost their …
11 Mistakes PR Pros Make and How to Avoid Them You open your laptop one morning and settle in with a freshly-brewed mug of coffee to start work for the day. It’s going to be an exciting one! Why? You sent out a slew of pitches the day prior and you’re certain you will get …
