Is Hiring a PR Agency Worth It?

May 23, 2022 0 Comments

Is Hiring a PR Agency Worth It? You have a growing brand and an in-house marketing team. They’re certainly an asset, wearing multiple hats — maybe too many, the more you think about it. There could be more buzz about your startup, right? And why are certain key members of the media ignoring your press releases …

April White for TEDxAlmansorParkLive: Is Living United Worth the Fight?

May 9, 2022 0 Comments

April White for TEDxAlmansorParkLive: Is Living United Worth the Fight? https://www.youtube.com/watch?v=Ss5aVbqZHDw Our world today seems to be splitting at the seams. Everywhere you look, differences produce division, judgment and, in some cases, violence. It doesn’t have to be that way. April White, founder and president of Trust Relations, has an answer to the chaos. She …

PR Tips 101: How To Ensure Your PR Plan Fits Into The Rest Of Your Marketing Mix

April 25, 2022 0 Comments

PR Tips 101: How To Ensure Your PR Plan Fits Into The Rest Of Your Marketing Mix Great PR can turn a business into a brand. How? PR gets people — especially credible media — buzzing about your brand, so that your target audience widens as chatter about your products or services increases. You likely know …

A Year Older, A Year Wiser: Trust Relations Celebrates Three Years of Success

April 11, 2022 0 Comments

A Year Older, A Year Wiser: Trust Relations Celebrates Three Years of Success https://www.youtube.com/watch?v=lMawwmVXxbg It’s hard to believe another year has flown by since I last recapped all that the Trust Relations team has accomplished in its initial years as an agency. Now that we are another year older and wiser, celebrating three years in …

How To Write Like A Journalist Without Setting Foot In A Newsroom

March 28, 2022 0 Comments

How To Write Like A Journalist Without Setting Foot In A Newsroom Most journalists are great writers — and they are judgy when it comes to prose, whether it’s their own or the work of others. They’re also typically slammed, grinding out copy as fast as they can before moving onto the next story. As they …

How To Write B2B Content That Isn’t Boring

February 28, 2022 0 Comments

How To Write B2B Content That Isn’t Boring PR is full of glamour and excitement, right? Yes! And no.  Some brands — especially those that target others in their industry — just aren’t as easy to promote as others — mostly because they are in an industry that isn’t super sexy. This doesn’t make them a boring client! …

Don’t Underestimate the Importance of Technical Writing as a Marketing Tool

February 14, 2022 0 Comments

Don’t Underestimate the Importance of Technical Writing as a Marketing Tool Contrary to popular belief, technical writing and content marketing complement each other. Some people believe that technical content will appeal to a smaller audience, but this couldn’t be further from the truth. Whether it’s copy that’s meant to attract leads or technical documents that …

Content Creation vs. Copywriting: What’s the Difference?

January 31, 2022 0 Comments

Content Writing vs. Copywriting: What’s the Difference? Written content has become an essential part of building brand equity and awareness in the age of the internet. When companies decide to include content as part of their marketing strategy, they usually approach a content writer or copywriter to assist them.  While they are regularly used interchangeably, …

PR Strategies of Today and Tomorrow

January 17, 2022 0 Comments

PR Strategies Of Today And Tomorrow Successful PR plans are thoughtful, creative and organized — none of which is easy in an industry (and a world) where things change with rapid-fire frequency. Even so, there is synergy between staying on top of trends and leveraging what you already know works best.  The next time you …

What is a White Paper?

October 11, 2021 0 Comments

What is a White Paper? White papers are a powerful tool that are commonly used today in the world of content marketing. However, a lot of confusion exists about what a white paper is, how it should be written, and what its overall purpose should be. This ultimate guide to white papers will teach you …