SEO BLOG: PR Strategies of Today and Tomorrow

January 17, 2022 0 Comments

SEO Blog: PR Strategies Of Today And Tomorrow Successful PR plans are thoughtful, creative and organized — none of which is easy in an industry (and a world) where things change with rapid-fire frequency. Even so, there is synergy between staying on top of trends and leveraging what you already know works best.  The next …

What is a White Paper?

October 11, 2021 0 Comments

What is a White Paper? White papers are a powerful tool that are commonly used today in the world of content marketing. However, a lot of confusion exists about what a white paper is, how it should be written, and what its overall purpose should be. This ultimate guide to white papers will teach you …

Three Tips for Successful PR Storytelling

August 30, 2021 0 Comments

Three Tips for Successful PR Storytelling Three Tips for Successful PR Storytelling   For every PR professional, the million-dollar question is:   “How do I generate excitement around this brand?”   Many have realized storytelling is a powerful tool that, if done correctly, can captivate audiences across the globe. Consumers today are unmoved by flashy …

Three Tips for Pitching B2B vs. B2C Clients

August 2, 2021 0 Comments

Three Tips for Pitching B2B vs. B2C Clients The golden rule of effective marketing is to always understand your target audience. Without this knowledge, it is nearly impossible to establish appropriate messaging for each group. This ideology couldn’t be more accurate when it comes to pitching B2B vs B2C stories for clients.  B2B sales and …

What is a Funding Round and How to Announce It? A Guide for Any Startup or PR Agency

July 5, 2021 0 Comments

What is a Funding Round and How to Announce It? A Guide for Any Startup or PR Agency One of the more exciting news items for any tech company or startup is a new round of funding. Not only does it provide fresh capital to fund a company’s growth, but it is also a fantastic …

PR Lingo: 12 Terms to Know Before Hiring a PR Agency

June 21, 2021 0 Comments

PR Lingo: 12 Terms to Know Before Hiring a PR Agency Interested in hiring a PR agency to bolster your brand? Like any industry, public relations has its own lingo that may sound like word salad to those who have never worked with an agency before. Understanding PR jargon is essential to establishing your company’s …

AMA: Top 3 PR Questions We Get From Clients

June 7, 2021 0 Comments

AMA: Top 3 PR Questions We Get From Clients Public Relations can be daunting for any company that’s just getting its feet wet. There’s a lot to unpack when it comes to understanding the various elements of a successful PR campaign, especially on how each tactic plays into the overall positive positioning of your company …

Top 3 Tips to Launch a PR Campaign for Startups

May 24, 2021 0 Comments

Top 3 Tips to Launch a PR Campaign for Startups So, you’re working with a startup who was fortunate enough to hire you for their PR needs. You love their innovation, guts and entrepreneurial mindset, but you also know it’s your job to be diligent, methodical and ensure everything is inline before launch.   Here …

10 PR Podcasts You Should Listen to Now

May 10, 2021 0 Comments

10 PR Podcasts You Should Listen to Now It seems like PR trends are moving faster than the mitten-wearing Bernie Sanders photo that went viral earlier this year. Not only are nimble PR professionals wise to stay on top of what’s trending, they should be on the lookout for opportunities to gain insight from others …

6 Principles of Great Copywriting

April 12, 2021 0 Comments

6 Principles of Great Copywriting “A word after a word after a word is power.” — Margaret Atwood   Being a PR copywriter is about as behind-the-scenes as you can get. When most people come across an interesting article or social media post about the launch of a new product or service, they likely don’t …