November 26, 2021 0 Comments

02 - Know Your Brand: Tips to Consider Before Your Campaign Kickoff



The Hype Busters are back! This week, hosts Chris and April are tackling some must-know tips for companies to consider before starting a new campaign. They’re chatting about launch timing, PR prep work and solidifying your brand identity. Chris and April also deliver a double dose of “Cash or Trash?” as they make the final call on whether Tiffany & Co. was wise to introduce yellow to its iconic color palette, and assess the strategy behind Australia’s “pet-ernity” policy. Our hosts touch on authentic brand activism during Pride month, and shine the “Startup Spotlight” on Immersion Neuroscience, a personal neuroscience app and rising star in the biotech space. In a brand-new segment, “Just the Tip,” they also offer their advice for managing client expectations in terms of marketing and PR timelines.

Show Notes

More on our “Cash or Trash?” segment:–co-a-colorful-pop-of-yellow-announcing-a-new-day-is-dawning-for-the-brand/?sh=47834a1f5853 

About  Immersion Neuroscience: 

April is the president and founder of Trust Relations, a fast-growing and virtual PR agency. 

Learn more about Trust Relations at

Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm.

Learn more about The Go! Agency at

Follow Trust Relations on social:

Follow The Go! Agency on social:


April Margulies

Christopher Tompkins

Hype Busters:
Real Talk on Strategic Communications with Chris and April

Real talk? Strategic communications rules the world, and business is just living in it. Let communications experts April Margulies and Christopher Tomkins be your go-to guides to all things public relations and digital marketing, respectively.