
03 - Best Bets for Branding in the Startup Game (Feat. Tom Briggs)
Episode 003
This week, your favorite dynamic duo welcomes guest Tom Briggs. Tom is the founder of epigraph research & branding consultancy, and he’s here to dive into all things branding, including the dos and don’ts of working in the tech startup space. Chris and April also share some recent news from the communications circuit, including actress Ellie Kemper’s recent crisis response, and allegations that Subway’s tuna sandwiches might contain fishy DNA. Our hosts also spar over whether the viral Fox News “singing babysitter” is front page worthy, and dig into the impact of the resignation economy. Finally, Chris and April make the call on whether Sprite’s hip-hop QR code campaign was a cash move or a trash strategy for the brand, and discuss the recent trend of leveraging micro-level Tik Tok influencers for product promotion.
SHOW NOTES:
Today’s “BREAKING NEWS”:
https://www.prnewsonline.com/ellie-kemper-pr-response/
https://www.prnewsonline.com/subway-tuna-return-pr-baskin
More on our “Cash or Trash?” segment:
From “Point & Counterpoint”:
https://www.foxnews.com/lifestyle/singing-babysitter-stuns-tiktok
Follow Tom’s projects here:
https://twitter.com/HelloEpigraph
https://www.facebook.com/hello.epigraph/
____________________________
April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://www.trustrelations.agency/.
Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/.
Follow Trust Relations on social:
www.linkedin.com/company/trustrelations/
www.twitter.com/trustPRelations
www.facebook.com/trustrelations
www.instagram.com/trustrelations/
Follow The Go! Agency on social:
www.linkedin.com/company/the-go-agency
www.twitter.com/thegoagency
www.facebook.com/thegoagency
www.instagram.com/thegoagency
OUR CO-HOSTS

April White

Christopher Tompkins
Hype Busters:
Real Talk on Strategic Communications with Chris and April
Real talk? Strategic communications rules the world, and business is just living in it. Let communications experts April White and Christopher Tomkins be your go-to guides to all things public relations and digital marketing, respectively.
Recent Posts
- Your Integrated Agency Trifecta: Combining PR with SEO and Social Media
- Andrea Holland: The PR Industry’s Remote Work Revolution
- Jody Fisher: Radio, Reporting and Media Relationships
- Why a Virtual PR Agency is the Best Partner for Your Brand: Benefits of Working With a Fully Virtual Team
- PR Basics: Red Flags in the Workplace and Benefits of PR for Big Brands