03 - Best Bets for Branding in the Startup Game (Feat. Tom Briggs)
Episode 003
This week, your favorite dynamic duo welcomes guest Tom Briggs. Tom is the founder of epigraph research & branding consultancy, and he’s here to dive into all things branding, including the dos and don’ts of working in the tech startup space. Chris and April also share some recent news from the communications circuit, including actress Ellie Kemper’s recent crisis response, and allegations that Subway’s tuna sandwiches might contain fishy DNA. Our hosts also spar over whether the viral Fox News “singing babysitter” is front page worthy, and dig into the impact of the resignation economy. Finally, Chris and April make the call on whether Sprite’s hip-hop QR code campaign was a cash move or a trash strategy for the brand, and discuss the recent trend of leveraging micro-level Tik Tok influencers for product promotion.
SHOW NOTES:
Today’s “BREAKING NEWS”:
https://www.prnewsonline.com/ellie-kemper-pr-response/
https://www.prnewsonline.com/subway-tuna-return-pr-baskin
More on our “Cash or Trash?” segment:
From “Point & Counterpoint”:
https://www.foxnews.com/lifestyle/singing-babysitter-stuns-tiktok
Follow Tom’s projects here:
https://twitter.com/HelloEpigraph
https://www.facebook.com/hello.epigraph/
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April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://www.trustrelations.agency/.
Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/.
Follow Trust Relations on social:
www.linkedin.com/company/trustrelations/
www.twitter.com/trustPRelations
www.facebook.com/trustrelations
www.instagram.com/trustrelations/
Follow The Go! Agency on social:
www.linkedin.com/company/the-go-agency
www.twitter.com/thegoagency
www.facebook.com/thegoagency
www.instagram.com/thegoagency
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OUR CO-HOSTS
April White
Christopher Tompkins
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