November 26, 2021 0 Comments

03 - Best Bets for Branding in the Startup Game (Feat. Tom Briggs)

Episode

003

This week, your favorite dynamic duo welcomes guest Tom Briggs. Tom is the founder of epigraph research & branding consultancy, and he’s here to dive into all things branding, including the dos and don’ts of working in the tech startup space. Chris and April also share some recent news from the communications circuit, including actress Ellie Kemper’s recent crisis response, and allegations that Subway’s tuna sandwiches might contain fishy DNA. Our hosts also spar over whether the viral Fox News “singing babysitter” is front page worthy, and dig into the impact of the resignation economy. Finally, Chris and April make the call on whether Sprite’s hip-hop QR code campaign was a cash move or a trash strategy for the brand, and discuss the recent trend of leveraging micro-level Tik Tok influencers for product promotion

Show Notes

OUR CO-HOSTS

April Margulies

Christopher Tompkins

Hype Busters:
Real Talk on Strategic Communications with Chris and April

Real talk? Strategic communications rules the world, and business is just living in it. Let communications experts April Margulies and Christopher Tomkins be your go-to guides to all things public relations and digital marketing, respectively.