04 - Post-Pandemic Pivots for Branding and Business (Feat. Justin Knapp)
This week, your hype-busting hosts welcome Justin Knapp, founder of Space Together. Justin is here to discuss his journey as an entrepreneur, lessons learned in business and how his innovative platform is helping communities rent out their unused commercial space to other local groups. Chris and April also share their best advice for the transforming world of agency work post-pandemic, like managing Zoom fatigue, handling internal communications issues and what brands should consider in their public-facing campaigns. They also share the latest trends impacting marketing and PR as 2022 approaches, spar over the industry push for brands to join Tik Tok, and discuss whether Instagram’s Facebook banner ads were a cash or trash move for reviving interest in the platform. Our hosts close things out with an assessment of the state of agency work in a remote world, and how business owners and teams can strike the right balance in their work lives.
Today’s “BREAKING NEWS”:
More on our “Cash or Trash?” segment:
From “Point & Counterpoint”:
Follow Justin’s work with Space Together here:
April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://trustrelations.agency/.
Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/.
Follow Trust Relations on social:
Follow The Go! Agency on social:
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Real Talk on Strategic Communications with Chris and April
Real talk? Strategic communications rules the world, and business is just living in it. Let communications experts April White and Christopher Tomkins be your go-to guides to all things public relations and digital marketing, respectively.