05 - Brand Agility for the Digital World: Accessing the Right Audience (Feat. Greg Kihlström)
Tune in this week for a conversation with special guest Greg Kihlström from The Agile World! Our hosts welcome Greg to discuss common issues with disingenuous marketing, how to know your audience, the future of work and tips for branding in a competitive market climate. Chris and April also analyze the latest news from the communications industry, including why the pandemic is pushing journalists to quit their jobs, and how the ongoing supply chain crisis has damaged brand loyalty for many consumers. Your favorite dynamic duo also debates the pros and cons of Disney’s new Tik Tok influencer program, and makes a call on whether the recently-announced Hidden Valley Ranch X Crocs Collaboration is a cash move or a trash idea for both brands.
Today’s “BREAKING NEWS”:
Brand Loyalty – https://bit.ly/3bjRjf5
Journalists – https://bit.ly/3pJ3E4X
More on our “Cash or Trash?” segment:
From “Point & Counterpoint”:
Follow Greg’s work with The Agile World here:
April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://www.trustrelations.agency/.
Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/.
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Real Talk on Strategic Communications with Chris and April
Real talk? Strategic communications rules the world, and business is just living in it. Let communications experts April White and Christopher Tomkins be your go-to guides to all things public relations and digital marketing, respectively.