08 - The Personalization Payoff: How to Reach Your Target Market (Feat. Colleen Wortham)
This week, hosts Chris and April chat with Colleen Wortham, VP of Digital Product & Operations at Albertsons Companies — one of the largest food and drug retailers in the U.S. Together, they’re unpacking strategies for success relating to personalized marketing and customer loyalty programs, and how best to reach your target market. Our hosts also cover the latest news from the world of Tik Tok, including the viral theories surrounding the Astroworld tragedy and the app’s recent magazine launch, and assess the newest ad for Meta. They also cover the waste-free way influencers are modeling high-end fashions. Of course, Chris and April also make the final call on whether these marketing moves were cash or trash ideas for each brand: Marian Carey’s collaboration with McDonalds, the Arby’s vodka launch, Ikea’s buff bears campaign and Coke’s collaboration with Cameo.
Today’s “BREAKING NEWS”:
April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://www.trustrelations.agency/.
Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/.
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Real Talk on Strategic Communications with Chris and April
Real talk? Strategic communications rules the world, and business is just living in it. Let communications experts April White and Christopher Tomkins be your go-to guides to all things public relations and digital marketing, respectively.