December 23, 2021 0 Comments

08 - The Personalization Payoff: How to Reach Your Target Market (Feat. Colleen Wortham)

Episode

008

This week, hosts Chris and April chat with Colleen Wortham, VP of Digital Product & Operations at Albertsons Companies — one of the largest food and drug retailers in the U.S. Together, they’re unpacking strategies for success relating to personalized marketing and customer loyalty programs, and how best to reach your target market. Our hosts also cover the latest news from the world of Tik Tok, including the viral theories surrounding the Astroworld tragedy and the app’s recent magazine launch, and assess the newest ad for Meta. They also cover the waste-free way influencers are modeling high-end fashions. Of course, Chris and April also make the final call on whether these marketing moves were cash or trash ideas for each brand: Marian Carey’s collaboration with McDonalds, the Arby’s vodka launch, Ikea’s buff bears campaign and Coke’s collaboration with Cameo.

Show Notes

Today’s “BREAKING NEWS”: 

Astroworld on TikTok: https://www.forbes.com/sites/danidiplacido/2021/11/09/astroworld-tragedy-fuels-a-new-satanic-panic-on-tiktok/?sh=4dd83a1b5c76 

TikTok Magazine: https://tiktokmag.com/

Meta Ad: https://www.google.com/url?q=https://adage.com/article/marketing-news-strategy/facebook-meta-debuts-first-brand-campaign/2378076&sa=D&source=editors&ust=1638985782748000&usg=AOvVaw0YrLQD-t9GFnhzENB672lf 

Point & Counterpoint:

Vogue Digital Clothes: https://www.voguebusiness.com/technology/influencers-are-wearing-digital-versions-of-physical-clothes-now?gclid=Cj0KCQiAzMGNBhCyARIsANpUkzMLeIimwffXoJy8e7-vydN9eW_LeFQNsHMqRdIFfcl_ZjIuMohf5ZAaAuv3EALw_wcB 

More on our “Cash or Trash?” segment: 

McDonalds & Mariah: https://www.marketingdive.com/news/mcdonalds-duets-with-mariah-carey-to-celebrate-the-holidays/609823/

Arby’s Vodka: https://www.marketingdive.com/news/arbys-cracks-into-spirits-with-vodka-flavors-inspired-by-its-fries/609804/ 

Buff Ikea Bears: https://www.marketingdive.com/news/campaign-trail-ikea-home-coziness-sanctuary-buff-teddy-bears/609299/ 

Coke Cameos with Santa: https://www.marketingdive.com/news/coke-partners-with-cameo-to-gift-personalized-videos-from-santa/609717/

Learn more about Colleen here: https://www.linkedin.com/in/colleenhsiehwortham/ 

April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://www.trustrelations.agency/.

 

Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/.

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OUR CO-HOSTS

April Margulies

Christopher Tompkins

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