
09 - Year-End Trends in Social, Marketing and Agency Management
Episode 009
This week, Chris and April are chatting about the news shaking up the strategic marketing sphere as we kick off the new year. Tune in as your favorite duo breaks down the trends that sent 2021 out with a bang, including AdWeek’s new sustainability initiative, Amazon’s approach to ads and Elon Musk’s proposal to microchip the human brain. They’re also analyzing how Gen Z responds to disingenuous branding, last year’s supply chain challenges, and the metaverse. They make the call on whether the recent Barefoot Wine / Oreo Thins collab. Lastly, they chat through some practices to help agencies improve their recruitment and retention strategies.
SHOW NOTES:
Breaking News
AdWeek Sustainability https://bit.ly/3qosNAn
Gen Z Black Friday https://bit.ly/3eilmVN
Amazon Ads https://wapo.st/3mquzA8
Supply Chain & Advertisers https://bit.ly/32mwmiK
Musk & NeuraLink https://bit.ly/3qoFkno
Jack Dorsey Twitter https://n.pr/32n7xmD
Cash or Trash?
Barefoot Wine + Oreo https://bit.ly/3FojOWg
Point & Counterpoint
Instagram Chronological Order https://bit.ly/32pexzb
____________________________
April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://www.trustrelations.agency/.
Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/.
Follow Trust Relations on social:
www.linkedin.com/company/trustrelations/
www.twitter.com/trustPRelations
www.facebook.com/trustrelations
www.instagram.com/trustrelations/
Follow The Go! Agency on social:
www.linkedin.com/company/the-go-agency
www.twitter.com/thegoagency
www.facebook.com/thegoagency
www.instagram.com/thegoagency
OUR CO-HOSTS

April White

Christopher Tompkins
Hype Busters:
Real Talk on Strategic Communications with Chris and April
Real talk? Strategic communications rules the world, and business is just living in it. Let communications experts April White and Christopher Tomkins be your go-to guides to all things public relations and digital marketing, respectively.
Recent Posts
- Your Integrated Agency Trifecta: Combining PR with SEO and Social Media
- Andrea Holland: The PR Industry’s Remote Work Revolution
- Jody Fisher: Radio, Reporting and Media Relationships
- Why a Virtual PR Agency is the Best Partner for Your Brand: Benefits of Working With a Fully Virtual Team
- PR Basics: Red Flags in the Workplace and Benefits of PR for Big Brands