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January 8, 2022 0 Comments

09 - Year-End Trends in Social, Marketing and Agency Management

Episode 009

This week, Chris and April are chatting about the news shaking up the strategic marketing sphere as we kick off the new year. Tune in as your favorite duo breaks down the trends that sent 2021 out with a bang, including AdWeek’s new sustainability initiative, Amazon’s approach to ads and Elon Musk’s proposal to microchip the human brain. They’re also analyzing how Gen Z responds to disingenuous branding, last year’s supply chain challenges, and the metaverse. They make the call on whether the recent Barefoot Wine / Oreo Thins collab. Lastly, they chat through some practices to help agencies improve their recruitment and retention strategies.


Breaking News

AdWeek Sustainability https://bit.ly/3qosNAn

Gen Z Black Friday https://bit.ly/3eilmVN

Amazon Ads https://wapo.st/3mquzA8

Supply Chain & Advertisers https://bit.ly/32mwmiK

Musk & NeuraLink https://bit.ly/3qoFkno

Jack Dorsey Twitter https://n.pr/32n7xmD

Cash or Trash?

Barefoot Wine + Oreo https://bit.ly/3FojOWg

Point & Counterpoint

Instagram Chronological Order https://bit.ly/32pexzb


April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://trustrelations.agency/.

Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/.

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April White

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Christopher Tompkins

Hype Busters:
Real Talk on Strategic Communications with Chris and April

Real talk? Strategic communications rules the world, and business is just living in it. Let communications experts April White and Christopher Tomkins be your go-to guides to all things public relations and digital marketing, respectively.