09 - Year-End Trends in Social, Marketing and Agency Management
Episode 009
This week, Chris and April are chatting about the news shaking up the strategic marketing sphere as we kick off the new year. Tune in as your favorite duo breaks down the trends that sent 2021 out with a bang, including AdWeek’s new sustainability initiative, Amazon’s approach to ads and Elon Musk’s proposal to microchip the human brain. They’re also analyzing how Gen Z responds to disingenuous branding, last year’s supply chain challenges, and the metaverse. They make the call on whether the recent Barefoot Wine / Oreo Thins collab. Lastly, they chat through some practices to help agencies improve their recruitment and retention strategies.
SHOW NOTES:
Breaking News
AdWeek Sustainability https://bit.ly/3qosNAn
Gen Z Black Friday https://bit.ly/3eilmVN
Amazon Ads https://wapo.st/3mquzA8
Supply Chain & Advertisers https://bit.ly/32mwmiK
Musk & NeuraLink https://bit.ly/3qoFkno
Jack Dorsey Twitter https://n.pr/32n7xmD
Cash or Trash?
Barefoot Wine + Oreo https://bit.ly/3FojOWg
Point & Counterpoint
Instagram Chronological Order https://bit.ly/32pexzb
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April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://www.trustrelations.agency/.
Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/.
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April White
Christopher Tompkins
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Real talk? Strategic communications rules the world, and business is just living in it. Let communications experts April White and Christopher Tomkins be your go-to guides to all things public relations and digital marketing, respectively.