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January 21, 2022 0 Comments

10 - Branding Fails, Media Trends and What to Watch in 2022

Episode 010

In today’s episode, Chris and April dive into the communications industry news stories that are making waves in the new year.  They’re covering NBC’s hiring of an ex-FBI official and the implications for trust in the mainstream media, Volvo’s handling of an image usage rights violation, and the state of print media this year. Amazon’s approach to ads and Elon Musk’s proposal to microchip the human brain. For this week’s “Cash or Trash?” segment, our hosts look at Inc.’s ranking of 2021’s most bizarre brand stories, and then close out with a quick tip on leveraging Instagram Live’s new screenshare feature.


Breaking News

NBC News: bit.ly/3FQ2JE2 
Volvo: bit.ly/3GOpcTq 

Spotify: bloom.bg/3Anhrl5

Cash or Trash? 

The six weirdest advertising campaigns: bit.ly/3fKzmbF

Point & Counterpoint 

AI is taking over content marketing: bit.ly/3rCKrBk


April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://trustrelations.agency/.

Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/.

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Real Talk on Strategic Communications with Chris and April

Real talk? Strategic communications rules the world, and business is just living in it. Let communications experts April White and Christopher Tomkins be your go-to guides to all things public relations and digital marketing, respectively.