12 - Social Media Game-Changers: Gen Z and the Subscription Revolution
In today’s episode, Chris and April are unpacking the impact of two long-standing media trends: “Cancel Culture” and subscription-based content. They’re also covering changes to Google’s free G-Suite service, a PR perspective on Adele’s emotional concert announcement, and how Gen Z is reviving interest in Tumblr as an escape from the ad-heavy social media landscapes of Instagram and Facebook. This week’s “Cash or Trash?” segment features our hosts’ hot takes on some bizarre branding moves, including: Campbell’s soup candles, Oscar-Mayer’s bologna-themed face masks, the Blockbuster + Oreo Cakesters collab, and one funeral home’s modern take on rebranding death.
Cancel Culture: https://www.marketingdive.com/news/cancel-culture-trouble-for-brands-or-just-noise/616983/
No More Free G-Suite: https://apps.google.com/supportwidget/articlehome?hl=en&article_url=https%3A%2F%2Fsupport.google.com%2Fa%2Fanswer%2F2855120%3Fhl%3Den&product_context=2855120&product_name=UnuFlow&trigger_context=a
Instagram subscriptions: https://techcrunch.com/2022/01/19/instagram-launches-early-test-of-creator-subscriptions-in-the-u-s/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAMsI5mZz46T9nMx5eKG6TbYpMZn0wbVzL99LgnRaIfyeLg7OAw6vEs-WETyK8iNCkeaqPMgji1WekJbpK0zpkQUxXhi0Rt3qhEh-8hh0rSE5HAyMK7dzj1oJiX3kjPIGWB54__B0FpudPgPnI4FxqRJQ0hkNzx9wPhDpXLzyG7uZ
Gen Z Tumblr: https://thehustle.co/01202022-tumblr/
Cash or Trash?
Soup Candles: https://www.marketingdive.com/news/campbells-teams-with-experiential-toy-company-camp-on-candles-activity-gu/617094/
Funeral Home: https://www.morningbrew.com/marketing/stories/2022/01/19/how-a-brooklyn-funeral-home-is-trying-to-put-a-modern-spin-on-death
Bologna Face Mask: https://www.marketingdive.com/news/oscar-mayers-bologna-inspired-face-masks-poke-fun-at-self-care/617342/
Blockbuster Cakesters: https://www.marketingdive.com/news/oreo-rewinds-to-2007-with-blockbuster-takeover-promoting-cakesters-return/616816/
Point & Counterpoint
Garbage Trends: https://www.npr.org/2022/01/19/1071815117/garbage-trends-internet-tiktok
April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://www.trustrelations.agency/.
Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/.
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Real Talk on Strategic Communications with Chris and April
Real talk? Strategic communications rules the world, and business is just living in it. Let communications experts April White and Christopher Tomkins be your go-to guides to all things public relations and digital marketing, respectively.