12 - Social Media Game-Changers: Gen Z and the Subscription Revolution

In today’s episode, Chris and April are unpacking the impact of two long-standing media trends: “Cancel Culture” and subscription-based content. They’re also covering changes to Google’s free G-Suite service, a PR perspective on Adele’s emotional concert announcement, and how Gen Z is reviving interest in Tumblr as an escape from the ad-heavy social media landscapes of Instagram and Facebook. This week’s “Cash or Trash?” segment features our hosts’ hot takes on some bizarre branding moves, including: Campbell’s soup candles, Oscar-Mayer’s bologna-themed face masks, the Blockbuster + Oreo Cakesters collab, and one funeral home’s modern take on rebranding death.

SHOW NOTES:

Breaking News

Cancel Culture: https://www.marketingdive.com/news/cancel-culture-trouble-for-brands-or-just-noise/616983/

Adele: https://www.dailymail.co.uk/tvshowbiz/article-10429685/Tearful-Adele-FACETIMES-stunned-fans-flogs-expensive-merchandise-cancelling-residency.html

No More Free G-Suite: https://apps.google.com/supportwidget/articlehome?hl=en&article_url=https%3A%2F%2Fsupport.google.com%2Fa%2Fanswer%2F2855120%3Fhl%3Den&product_context=2855120&product_name=UnuFlow&trigger_context=a

Instagram subscriptions: https://techcrunch.com/2022/01/19/instagram-launches-early-test-of-creator-subscriptions-in-the-u-s/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAMsI5mZz46T9nMx5eKG6TbYpMZn0wbVzL99LgnRaIfyeLg7OAw6vEs-WETyK8iNCkeaqPMgji1WekJbpK0zpkQUxXhi0Rt3qhEh-8hh0rSE5HAyMK7dzj1oJiX3kjPIGWB54__B0FpudPgPnI4FxqRJQ0hkNzx9wPhDpXLzyG7uZ

Gen Z Tumblr: https://thehustle.co/01202022-tumblr/

Cash or Trash? 

Soup Candles: https://www.marketingdive.com/news/campbells-teams-with-experiential-toy-company-camp-on-candles-activity-gu/617094/

Funeral Home: https://www.morningbrew.com/marketing/stories/2022/01/19/how-a-brooklyn-funeral-home-is-trying-to-put-a-modern-spin-on-death 

Bologna Face Mask: https://www.marketingdive.com/news/oscar-mayers-bologna-inspired-face-masks-poke-fun-at-self-care/617342/ 

Blockbuster Cakesters: https://www.marketingdive.com/news/oreo-rewinds-to-2007-with-blockbuster-takeover-promoting-cakesters-return/616816/

Point & Counterpoint 

Garbage Trends: https://www.npr.org/2022/01/19/1071815117/garbage-trends-internet-tiktok 

Cheugy: https://www.nytimes.com/2021/04/29/style/cheugy.html