15 - Daniel Alfon: LinkedIn Marketing Tactics for Social-Savvy Entrepreneurs
Our hosts welcome Daniel Alfon, the author of “Build a LinkedIn Profile for Business Success,” to discuss best practices for leveraging LinkedIn for business marketing and personal branding. April and Chris also discuss the renaissance in TV advertising as streaming platforms continue to rise in popularity, and cast their industry predictions about the future of creator content. Next, they chat about the ramifications of Ronn Torossian’s decision to step down amid the scandal at 5W PR. For “Point & Counterpoint,” they’re breaking down the pros and cons of TikTok’s new ten-minute feature. Then, Chris and April share their hot takes on Folgers’ millennial-focused rebrand, the new Fruity Pebbles crossover with Lebron and Nike, and Dollar Shave Club’s new product campaign.
Connect with Daniel: https://www.danielalfon.com/
More on our “BREAKING NEWS” segment:
Ronn Torossian Steps Down: https://www.odwyerpr.com/story/public/17596/2022-03-05/torossian-resigns-as-ceo-5w-pr.html#:~:text=Ronn%20Torossian%20has%20resigned%20as,it%20to%20hammer%20competitive%20firms.
Creator Marketing: https://www.socialmediatoday.com/news/66-of-brands-spent-more-on-creator-marketing-in-past-year/620495/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-03-16%20Social%20Media%20Today%20Newsletter%20%5Bissue:40435%5D&utm_term=Social%20Media%20Today
More on our “Point & Counterpoint” segment:
Ten-Minute TikTok: https://www.morningbrew.com/marketing/stories/2022/03/01/the-10-minute-tiktok-is-upon-us
More on our “Cash or Trash?” segment:
Fruity Pebbles X Lebron James X Nike: https://www.mashed.com/782003/fruity-pebbles-collab-with-lebron-james-and-nike-means-new-shoes-and-cereal/?utm_campaign=clip
Dollar Shave Club: https://www.dollarshaveclub.com/lp/brown-noise
April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://www.trustrelations.agency/.
Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/.
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Real Talk on Strategic Communications with Chris and April
Real talk? Strategic communications rules the world, and business is just living in it. Let communications experts April White and Christopher Tomkins be your go-to guides to all things public relations and digital marketing, respectively.