18 - Seismic Shifts in Advertising and the Latest Data Trends
On today’s episode, April and Chris are discussing some recent trends in digital advertising, including how advertisers are reacting to a cookie-free future and adapting to the major shift toward streaming services. They also analyze Netflix’s recent dip in subscription numbers and discuss their hot takes on the false advertising accusations against Burger King. To close out the show, your favorite hosts make the call on whether these headline-making brand campaigns were cash moves or trash strategies: Skullcandy’s 2022 social push, shoppable recipe campaigns, Miller Lite’s flavored beer drops, and Willa’s influencer-friendly, Coachella-bound plane
Cookieless Future: bit.ly/38mRFUc
Netflix Ads: bit.ly/37Efg2o
Burger King: cbsn.ws/3l81uYU
Streaming Shift: bit.ly/3l3Obsr
“CASH or TRASH?”
Miller Lite Drops: bit.ly/38u0A6i
April is the president and founder of Trust Relations: https://www.trustrelations.agency/.
Christopher Tompkins is the CEO and head strategist at The Go! Agency: https://gosalesandmarketing.com/.
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Real Talk on Strategic Communications with Chris and April
Real talk? Strategic communications rules the world, and business is just living in it. Let communications experts April White and Christopher Tomkins be your go-to guides to all things public relations and digital marketing, respectively.