20 - Making Headlines: Brand Promotions, Media Stunts and Product Flops
On the show, April and Chris are covering the latest moves big brands are making to generate media attention and gain momentum online. They discuss industry news stories on Target’s new Roundel Media Fund supporting diverse-owned brands, and chat about Grub Hub’s failed free lunch promotion in New York. They discuss the strategy behind Tik Tok’s new ad product for crowdsourcing content, and consider why Pepsi has decided to drop its Super Bown Halftime Show sponsorship. For “Cash or Trash?”, our hosts share their hot takes on the RITZ x OREO brand collaboration, Mattress Firm’s new podcast, and Hidden Valley Ranch’s charity-focused campaign to create a diamond out of its signature seasoning dust.
Target’s Roundel Media Fund: https://bit.ly/3xAI5XB
Grubhub in NYC: https://bit.ly/398ZnSv
More on our “CASH OR TRASH?” segment
Oreo x Ritz: https://bit.ly/39ckEe0
Mattress Firm podcast: https://bit.ly/3NGLFoN
Hidden Valley Ranch Diamond: https://bit.ly/3xByr74
Point & Counterpoint:
TikTok’s ad product: https://bit.ly/3Hb7D0X
Pepsi + Super Bowl Pivot: https://bit.ly/3MzxeBz
April is the president and founder of Trust Relations: https://www.trustrelations.agency/.
Christopher Tompkins is the CEO and head strategist at The Go! Agency: https://gosalesandmarketing.com/.
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Real Talk on Strategic Communications with Chris and April
Real talk? Strategic communications rules the world, and business is just living in it. Let communications experts April White and Christopher Tomkins be your go-to guides to all things public relations and digital marketing, respectively.