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June 10, 2022 0 Comments

20 - Making Headlines: Brand Promotions, Media Stunts and Product Flops

Episode 020

On the show, April and Chris are covering the latest moves big brands are making to generate media attention and gain momentum online. They discuss industry news stories on Target’s new Roundel Media Fund supporting diverse-owned brands, and chat about Grub Hub’s failed free lunch promotion in New York. They discuss the strategy behind Tik Tok’s new ad product for crowdsourcing content, and consider why Pepsi has decided to drop its Super Bown Halftime Show sponsorship. For “Cash or Trash?”, our hosts share their hot takes on the RITZ x OREO brand collaboration, Mattress Firm’s new podcast, and Hidden Valley Ranch’s charity-focused campaign to create a diamond out of its signature seasoning dust.



Target’s Roundel Media Fund:
Grubhub in NYC:

More on our “CASH OR TRASH?” segment

Oreo x Ritz:
Mattress Firm podcast:
Hidden Valley Ranch Diamond:

Point & Counterpoint:

TikTok’s ad product: 
Pepsi + Super Bowl Pivot:


April is the president and founder of Trust Relations:

Christopher Tompkins is the CEO and head strategist at The Go! Agency:

Follow Trust Relations on social:

Follow The Go! Agency on social:


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April White

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Christopher Tompkins

Hype Busters:
Real Talk on Strategic Communications with Chris and April

Real talk? Strategic communications rules the world, and business is just living in it. Let communications experts April White and Christopher Tomkins be your go-to guides to all things public relations and digital marketing, respectively.