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June 24, 2022 0 Comments

21 - Changes in Big Tech: Privacy, Advertising and Social Media Updates

Episode 021

On today’s show, Chris and April are covering some recent changes from leaders in Big Tech. They’re chatting about Meta’s privacy updates around the world, the lack-luster release of Apple’s iOS 16 and how Amazon’s new advertising offering is poised to rival Facebook. Our hosts also debate the relevance of dark social media channels for marketers, discuss the impact of the latest lawsuit against Instagram over negative mental health impacts in children, and spar over the fate of Elon Musk’s pending Twitter deal. For “Cash or Trash?” this week, your favorite dynamic duo analyzes new campaigns including: Taco Bell’s new Minnesota restaurant location; Chevrolet’s ill-conceived texting game campaign against distracted driving; Heineken’s high-tech bottle opener that claims to close your work applications; and Velveeta’s cheese-scented nail polish.



Meta Privacy:
Amazon Ads:
iOS 16:

Point & Counterpoint: 

Dark Social: 
Instagram Lawsuit:
Twitter Deal:


Taco Bell:
Cheese Nails:


April is the president and founder of Trust Relations:

Christopher Tompkins is the CEO and head strategist at The Go! Agency:

Follow Trust Relations on social:

Follow The Go! Agency on social:


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Christopher Tompkins

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Real Talk on Strategic Communications with Chris and April

Real talk? Strategic communications rules the world, and business is just living in it. Let communications experts April White and Christopher Tomkins be your go-to guides to all things public relations and digital marketing, respectively.