June 24, 2022 0 Comments

21 - Changes in Big Tech: Privacy, Advertising and Social Media Updates

Episode 021

On today’s show, Chris and April are covering some recent changes from leaders in Big Tech. They’re chatting about Meta’s privacy updates around the world, the lack-luster release of Apple’s iOS 16 and how Amazon’s new advertising offering is poised to rival Facebook. Our hosts also debate the relevance of dark social media channels for marketers, discuss the impact of the latest lawsuit against Instagram over negative mental health impacts in children, and spar over the fate of Elon Musk’s pending Twitter deal. For “Cash or Trash?” this week, your favorite dynamic duo analyzes new campaigns including: Taco Bell’s new Minnesota restaurant location; Chevrolet’s ill-conceived texting game campaign against distracted driving; Heineken’s high-tech bottle opener that claims to close your work applications; and Velveeta’s cheese-scented nail polish.

SHOW NOTES:

“BREAKING NEWS”

Meta Privacy: https://bit.ly/3QFOXdL
Amazon Ads: https://bit.ly/3HNsesu
iOS 16: https://bit.ly/3QyrnQa

Point & Counterpoint: 

Dark Social: https://bit.ly/3nfszKJ 
Instagram Lawsuit: https://bit.ly/3xOsW43
Twitter Deal: https://bit.ly/3Ol5BOA

“CASH OR TRASH?”

Taco Bell: https://bit.ly/3QHlAb2
Heineken: https://bit.ly/3zVYE1L
Chevrolet: https://bit.ly/3zWCBbu
Cheese Nails: https://cnn.it/3HGSTqN

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April is the president and founder of Trust Relations: https://www.trustrelations.agency/.

Christopher Tompkins is the CEO and head strategist at The Go! Agency: https://gosalesandmarketing.com/.

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OUR CO-HOSTS

April White

Christopher Tompkins

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Real talk? Strategic communications rules the world, and business is just living in it. Let communications experts April White and Christopher Tomkins be your go-to guides to all things public relations and digital marketing, respectively.