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July 9, 2022 0 Comments

22 - The Latest on PR in the Social Media Landscape

Episode 022

This week, your Hype Busters hosts are taking a look at the interplay between social media and public relations, with some recent research and trends about how journalists and users are finding news online. April and Chris also discuss the competition that’s heating up between YouTube and Tik Tok. Next, they chat through the pros and cons of deleting old social media posts and cover the role of notifications in driving users’ eyes to your marketing campaigns. This week’s “Cash or Trash?” segment features three new campaigns: Raid’s new global portrait push, Alka Seltzer’s collaboration with T Pain and Schmidt’s new ads featuring Megan Rapinoe.


YouTube vs. Tik Tok: 

Pew Research on Twitter: 

Point & Counterpoint:

Journalists Deleting Posts: 


Cash or Trash?


Alka Seltzer: 

Schmidt’s X Megan Rapinoe:


April is the president and founder of Trust Relations:

Christopher Tompkins is the CEO and head strategist at The Go! Agency:

Follow Trust Relations on social:

Follow The Go! Agency on social:


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April White

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Christopher Tompkins

Hype Busters:
Real Talk on Strategic Communications with Chris and April

Real talk? Strategic communications rules the world, and business is just living in it. Let communications experts April White and Christopher Tomkins be your go-to guides to all things public relations and digital marketing, respectively.