Rules, Trends and Changes in Digital Marketing and Communications
Episode 023
This week, your hosts are discussing the rules, trends and changes impacting digital marketing, including the FTC’s updated Endorsement Guide and a brand loyalty report from Meta. They discuss the trend of high-level government security officials transitioning to private sector roles, in light of Snapchat’s hiring of a former Secret Service agent to its executive team. Trends include social purpose initiatives for modern brands, the rise of social media shopping features & brand backlash in the Twitter era. “Cash or Trash?” features 3 campaigns: KFC x Crocs, HelloFresh’s campaign on Twitch, and Old Spice x Arby’s.
Today’s BREAKING NEWS:
FTC Endorsement Guide: bit.ly/3RU6v6x
Pinterest: bit.ly/3ol4OSc
Meta: bit.ly/3zrVaDQ
Point & Counterpoint:
EA: bit.ly/3zp1CuZ
Snapchat: bit.ly/3cs6oPn
Social purpose: bit.ly/3yS8HTy
Cash or Trash?
KFC: bit.ly/3PLoJWe
HelloFresh: bit.ly/3zp1L1v
Old Spice: bit.ly/3OnaLIN
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April is the president and founder of Trust Relations: https://www.trustrelations.agency/.
Christopher Tompkins is the CEO and head strategist at The Go! Agency: https://gosalesandmarketing.com/.
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April White
Christopher Tompkins
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Real Talk on Strategic Communications with Chris and April
Real talk? Strategic communications rules the world, and business is just living in it. Let communications experts April White and Christopher Tomkins be your go-to guides to all things public relations and digital marketing, respectively.