Cover Art
July 22, 2022 0 Comments

Rules, Trends and Changes in Digital Marketing and Communications

Episode 023

This week, your hosts are discussing the rules, trends and changes impacting digital marketing, including the FTC’s updated Endorsement Guide and a brand loyalty report from Meta. They discuss the trend of high-level government security officials transitioning to private sector roles, in light of Snapchat’s hiring of a former Secret Service agent to its executive team. Trends include social purpose initiatives for modern brands, the rise of social media shopping features & brand backlash in the Twitter era. “Cash or Trash?” features 3 campaigns: KFC x Crocs, HelloFresh’s campaign on Twitch, and Old Spice x Arby’s.


FTC Endorsement Guide:  



Point & Counterpoint:



Social purpose:

Cash or Trash?



Old Spice:


April is the president and founder of Trust Relations:

Christopher Tompkins is the CEO and head strategist at The Go! Agency:

Follow Trust Relations on social:

Follow The Go! Agency on social:


You Can Also Listen On:


61307d7905587de7a8eb6786 april white

April White

611a80259502b1c898b46ec1 Chris Headshot

Christopher Tompkins

Hype Busters:
Real Talk on Strategic Communications with Chris and April

Real talk? Strategic communications rules the world, and business is just living in it. Let communications experts April White and Christopher Tomkins be your go-to guides to all things public relations and digital marketing, respectively.