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August 19, 2022 0 Comments

Hype Busters Takeover | Trust Relations: The Podcast

Episode 025

Chris is on the road this week, so April is holding it down with a special episode. In this crossover episode, guest host Hamish Anderson is on the line. He’s April’s co-host on Trust Relations: The Podcast, here to deliver his expertise as a seasoned digital marketer. They assess brand moves from the news, like the merger between HBO Max and Discovery Plus, Amazon’s Acquisition of Roomba, and the debut of clickable stickers on LinkedIn. They spar over the use of Facebook groups for promotions and break down the FTC’s rules for user-generated content and testimonials. They cover the latest creative campaigns to make headlines, in “Cash or Trash?”


HBO Max X Discovery Plus:

Amazon’s Roomba Acquisition: 

Stickers on LinkedIn:

Point & Counterpoint:

Facebook Groups: 

FTC on Testimonials:

Cash or Trash?

Taco Bell Mexican Pizza Part 2: 

Tiffany’s NFTs: 

BDO Bangkok ad:


April is the president and founder of Trust Relations:

Christopher Tompkins is the CEO and head strategist at The Go! Agency:

Follow Trust Relations on social:

Follow The Go! Agency on social:


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April White

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Christopher Tompkins

Hype Busters:
Real Talk on Strategic Communications with Chris and April

Real talk? Strategic communications rules the world, and business is just living in it. Let communications experts April White and Christopher Tomkins be your go-to guides to all things public relations and digital marketing, respectively.