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September 2, 2022 0 Comments

PR Practices in Digital Marketing and Social Media

Episode 026

April and Chris cover Meta’s first-ever reported revenue loss, allegations of security risks from a whistleblower at Twitter, and the suspension of Nottingham University Hospitals’ communications director. They chat through the shifting role Millennial audiences play in today’s digital landscape, and discuss Banana Republic’s controversial origin story of the future of the brand.


Twitter whistleblower: 

Meta revenue: 

UK hospital director:

Point & Counterpoint:

Millennial Pause: 


Cash or Trash?

Corona island: 

Condiment ice cream: 

Gap X Kanye West:


April is the president and founder of Trust Relations:

Christopher Tompkins is the CEO and head strategist at The Go! Agency:

Follow Trust Relations on social:

Follow The Go! Agency on social:


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April White

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Christopher Tompkins

Hype Busters:
Real Talk on Strategic Communications with Chris and April

Real talk? Strategic communications rules the world, and business is just living in it. Let communications experts April White and Christopher Tomkins be your go-to guides to all things public relations and digital marketing, respectively.