CEO & FOUNDER
After working at some of the best PR agencies in the world, Trust Relations’ CEO & Founder April White was fed up with the old way of doing things in PR, so she founded the agency that she wished existed.
An award-winning communications specialist, official TEDx speaker and writer with both B2B and B2C experience, April is as creative as she is strategic. With nearly 20 years of experience representing Fortune 100 companies and their executives at leading public relations agencies including Weber Shandwick, Edelman, Spong and Rubenstein Public Relations, she is skilled at developing targeted communications programs that convey strategic messaging, compelling narratives, intangible brand attributes and subtle points of differentiation.
April has experience not only with marquee brands including MasterCard Worldwide, MetLife International, Sotheby’s International Realty, Hyatt, Rosetta Stone, Petco, American Standard, The Dannon Company, YellowTail Wines, Sealed Air, and eMusic, but also with startups including Beekeeper, Softomotive (acquired by Microsoft), NEXT Trucking, Richr, Wilbur, Picnic Tax and Suzy. The former award-winning journalist started her own company in 2013 and coined the term “Trust Relations” in 2019, which led to the creation of the mid-sized communications agency, Trust Relations.
Four years later, April is a two-time winner of the annual Stevie Awards for Women in Business, having received the Silver Award for Maverick of the Year – Advertising, Marketing and Public Relations in 2023, and the Gold Award for Most Innovative Woman of the Year – Advertising, Marketing & Public Relations in 2022. She was also named Executive of the Year in Business Intelligence Group’s Public Relations & Marketing Excellence Awards in 2021. Under her leadership, Trust Relations was recognized at the Powderkeg Tech Culture Awards for the Top-Rated Culture in the Southwest Region in 2020.
April is an official member and contributor of the Forbes Agency Council, Entrepreneur and Newsweek. She is also a co-host of the two-time-gold-award-winning PR Wine Down podcast and Trust Relations: The Podcast, as well as national mentor for SEED SPOT and OneValley Startup.
April received her B.A. in Journalism and Mass Communications from Iowa State University and continued studying integrated communications at Columbia University’s master’s program in Strategic Communications in New York City.