April White
CEO & FOUNDER
A seasoned communications specialist, official TEDx speaker and writer with both B2B and B2C experience, April is as creative as she is strategic. With nearly 20 years of experience representing Fortune 100 companies and their executives at leading public relations agencies including Weber Shandwick, Edelman, Spong and Rubenstein Public Relations, she is skilled at developing targeted communications programs that convey strategic messaging, compelling narratives, intangible brand attributes and subtle points of differentiation.
April has experience not only with marquee brands including MasterCard Worldwide, MetLife International, Sotheby’s International Realty, Hyatt, Rosetta Stone, Petco, American Standard, The Dannon Company, YellowTail Wines, Sealed Air, and eMusic, but also with startups including Beekeeper, Softomotive (acquired by Microsoft), NEXT Trucking, Richr, Wilbur, Picnic Tax and Suzy. The former award-winning journalist started her own company in 2013 and coined the term “Trust Relations” in 2019, which led to the creation of the mid-sized communications agency, Trust Relations.
April received her B.A. in Journalism and Mass Communications from Iowa State University and continued studying integrated communications at Columbia University’s master’s program in Strategic Communications in New York City.
April is an official member and contributor of the Forbes Agency Council, Entrepreneur and NewsWeek. She is also a co-host of the award-winning PR Wine Down podcast and Trust Relations: The Podcast, as well as national mentor for SEED SPOT and OneValley Startup.