As Trust Relations’ Chief Client Officer, Lana is a strategic partner on the leadership team overseeing operations, finance, HR & recruiting, and our client service teams. With a background in PR managing a variety of brands and venture-backed startups spanning the wellness, culinary, hospitality, technology, and beauty spaces, Lana utilized her agency experience to inform her methods in developing the infrastructure of Trust Relations. At the center is the pivotal relationship between company culture, team productivity, and customer satisfaction. As a result, she strives to lead, develop, and mentor the account teams at Trust Relations with both compassion and a client-centered approach. She is skilled at identifying white spaces where methods that will improve quality, efficiency, and productivity can be implemented — and does so smoothly across multiple locations in the context of our fast-growing virtual firm. She develops impactful systems, processes, and controls to enhance the firm’s overall efficiency with the ultimate goal of unrivaled client service.
Lana received her B.A. in Communication with an emphasis in Public Relations from the University of San Diego.