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June 17, 2022 0 Comments

Trust Relations Agency
Trust Relations Agency
67: Rai Cornell - PR Practices for Long-Term Brand Authenticity

On this show this week, hosts April and Laura welcome Rai Cornell, founder and CEO of Cornell Content Marketing, to discuss PR best practices for brands in the digital era. Together, they discuss why Rai believes it can be beneficial to be “polarizing” as a brand and how companies can determine whether to take a stand on social issues. Next, our hosts discuss Major League Baseball’s handling of the racism allegations against Josh Donaldson and analyze a recent announcement from The Guardian urging employees to delete old social media posts. April and Laura also share press release strategies, including the media benefits and SEO value that come with putting an announcement on the wire. For this week’s Anonymous PR Horror Story, they read a submission from one listener whose new freelance client has unrealistic expectations for his marketing webinar.

Read the PR News of the Week here:

Yankees Controversy: https://www.espn.com/mlb/story/_/id/34085683/report-new-york-yankees-josh-donaldson-1-game-ban-upheld-mlb-fine-cut-5000

The Guardian’s Twitter guidelines: https://www.niemanlab.org/2022/05/think-carefully-before-you-quote-tweet-the-guardian-releases-new-social-media-guidelines-for-staff/

Learn more about Rai’s work here: https://www.cornellcontentmarketing.com/

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio: https://www.em-radio.com/

You can also connect with Trust Relations on our website: https://trustrelations.agency/ or on social media:





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