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June 9, 2023 0 Comments

Trust Relations Agency
Trust Relations Agency
88: Molly McPherson: All About AI, Crisis Comms & the Future of PR

We have a special guest on the podcast today! Meet Molly McPherson, host of the Indestructible PR® Podcast. After 20 years of working in the public relations and news industries, Molly developed her Indestructible PR® framework to help companies write effective responses to public relations crises, especially those occurring online. She has worked for FEMA and the Cruise Line International Association and is the author of the book, ‘Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis.’ She also runs a popular TikTok account, where she analyzes the latest PR crisis news. 

With Molly, our hosts April and Laura are discussing the latest trends shaking up the PR industry, including: actionable advice for brands to confront (and avoid) a crisis; tips for rising PR industry professionals seeking to level up their skills; and the role of AI in PR. 

In today’s PR News segment, April and Laura dissect the ethical implications of using AI as a PR tool, with advice to leverage platforms like Chat GPT to improve efficiency and creativity without sacrificing quality.

Follow Molly’s work here: https://mollymcpherson.com/ 

Read the PR News of the Week here: https://www.prdaily.com/behind-the-scenes-on-the-pr-councils-guidelines-on-generative-ai/ 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://anchor.fm/prwinedown/message 

Send in a voice message: https://podcasters.spotify.com/pod/show/prwinedown/message

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