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November 9, 2023 0 Comments

Trust Relations Agency
Trust Relations Agency
Rhiannon Ruff: A Guide to Wikipedia & Crisis Management for PR Pros

Today on the PR Wine Down, April and Laura welcome Rhiannon Ruff to the show! As Founding Partner & Wikipedia Expert at Lumino, Rhi is here to deliver a crash course in Wikipedia tips, tricks and policies for PR pros to know. In today's episode, Rhi discusses: what it takes to have a new Wiki page created or updated for a brand; what brands should do if their page contains false information; how brand crises can play out on the Wikipedia platform; and more. Later in this episode, April and Laura discuss a PR ethics conundrum with an analysis of the recent scandal involving Anita Dunn, White House advisor and co-founder of the communications firm SKDK. Tune in for a chat about conflicts of interest, crisis (mis)management, and how to avoid ethical missteps as an agency owner or PR practitioner.

Learn about Rhi’s work with Lumino here: https://www.kitehillpr.com/ 

Learn more about CommsWeek 2023 here: https://www.commsweek.com/ 

Watch the PR News of the Week, from user @emiliemacfie, on TikTok: https://bit.ly/3tPDdyJ 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

Send in a voice message: https://podcasters.spotify.com/pod/show/prwinedown/message

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