21: Ed Zitron - PR Pitfalls and How To Not To Pitch
April and Laura interview Ed Zitron, founder of EZPR and author of This Is How You Pitch: How To Kick Ass In Your First Years of PR and Fire Your Publicist: The PR and Publicity Secrets That Will Make You and Your Business Famous. Together, they discuss the future of PR and creating lasting relationships with journalists, as well as a few industry pain points and advice for young professionals. Our hosts also deliver a hair-raising PR Horror Story from an anonymous listener, and recap some pitching mistakes from the news this week.
Connect with Ed at EZPR at http://www.ez-pr.com/
Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at firstname.lastname@example.org.
Connect with Trust Relations on our website at https://www.trustrelations.agency/
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Sound effects obtained from https://www.zapsplat.com.
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Grab a glass and get ready to “wine down” every week with public relations vets April Margulies and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.