January 8, 2021 0 Comments

24: Mikal Reich - All About Advertising

Episode 024


This week on the PR Wine Down, we’re crossing into advertising territory with special guest Mikal Reich, Executive Creative Director and Co-Owner at Dead As We Know It creative agency. With hosts Laura and April, Mikal discusses his career path into the advertising industry, navigating common client challenges and how to use creative ideas to generate press coverage. Our hosts also discuss their advice for showcasing your value during new business pitches, deliver a brand-new anonymous PR Horror Story and share their thoughts on the recent rise of Substack among journalists.

Guest Speakers

You can learn about Mikal’s work at https://deadasweknowit.com/

Show Notes

Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at contact@prwinedown.com.

Connect with Trust Relations on our website at https://www.trustrelations.agency/

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Sound effects obtained from https://www.zapsplat.com.


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April White

Laura Schooler


Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.