30: B.L. Ochman - Behind the Scenes of PR & Podcasting
This week’s episode features special guest is B.L. Ochman. She’s a uniquely experienced digital pioneer, co-host of the Beyond Social Media Show and head of the creative team at whatsnextonline.com. She’s here to chat with April and Laura about avoiding mistakes in pitching, writing and social media strategy, when to use brainstorming (or not!) and how the internet era and the rise of podcasting has changed PR as a whole. Our hosts also discuss the recent layoffs at Bloomberg, and share an anonymous Horror Story with advice for getting the most out of an internship.
Learn more about B.L. and her work at https://www.whatsnextblog.com/
Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at firstname.lastname@example.org.
Connect with Trust Relations on our website at https://www.trustrelations.agency/.
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Sound effects obtained from https://www.zapsplat.com.
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THE PR WINE DOWN
Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.