
32: Howie Abrams - Publicity, Production and Publishing
Episode 032
April and Laura are chatting this week with Howie Abrams, former music business executive and author of several books including “Hip-Hop Alphabet,” “The Blood and the Sweat: The Story of Sick of It All’s Koller Brothers” and “The ABCs of Metallica.” They’re diving into the processes of book publishing, artist and band promotion and how PR plays into the mix — including some behind-the-scenes stories about stars like Britney Spears, Kiss and Sick of It All. April and Laura also share some advice for aligning with clients on their messaging and deliver an Anonymous PR Horror Story from a listener who took a PR job that didn’t quite match the description.
Guest Speakers
Find Howie’s latest book at https://www.amazon.com/Blood-Sweat-Story-Koller-Brothers/dp/1642932256
Show Notes
PR News of the Week from The Associated Press: https://apnews.com/article/mr-potato-head-goes-gender-neutral-d3c178f2b9b0c424ed814657be41a9d8
Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at contact@prwinedown.com.
Connect with Trust Relations on our website at https://www.trustrelations.agency/.
Follow us on social media, too!
https://www.linkedin.com/company/trustrelations/
https://twitter.com/trustPRelations
https://www.facebook.com/trustrelations
https://www.instagram.com/trustrelations/
Sound effects obtained from https://www.zapsplat.com.
You can also listen on:
OUR CO-HOSTS

April White

THE PR WINE DOWN
Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.
Recent Posts
- PR Best Practices: Elements of a Strong Media Pitch
- 68: Greg Galant – PR Tips and Trends with the CEO of Muck Rack
- 07: Client Management: Building Relationships for Marketing and PR Success
- 21 – Changes in Big Tech: Privacy, Advertising and Social Media Updates
- What Every PR Agency Should Know About Post-Pandemic Brand Events