37: Olu Green - Brand Marketing in the Big Leagues
This week, April and Laura are joined by Olu Green, director of sports & entertainment marketing at Rogers & Cowan PMK. Having worked with big name brands like the NFL, ESPN, Beats by Dre, Stance Socks, Call of Duty and more, Olu gives our hosts an inside look at what the cool kids want in 2021. They discuss the behind-the-scenes of brand marketing, influencer relations and PR opportunities for high-stakes client accounts, as well as Olu’s experience as one of the first 50 employees at Beats by Dre. Our hosts also discuss Volkswagen’s recent April Fool’s Day flop, offer advice for fielding tough feedback from clients and read an Anonymous PR Horror Story about vetting your early job prospects as a rookie publicist.
Keep up with Olu’s latest projects on Twitter @OluGreen
Read the PR News of the Week here.
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at firstname.lastname@example.org
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.
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THE PR WINE DOWN
Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.