Cover art for The PR Wine Down Podcast featuring hosts April White and Laura Schooler
July 16, 2021 0 Comments

Laura Schooler's Official Guide to In-House vs. Agency PR

This week’s guest on the PR Wine Down is our very own Laura Schooler! April White is putting her co-host in the interview seat, for an impromptu interview to discuss the differences between working in-house and at a PR agency — and what Laura has learned from her years of experience in doing both. Our hosts also chat about crisis communications, with a deep-dive into some best practices for PR practitioners, and discuss what not to do when your client is working with two PR agencies at once. This week’s Anonymous PR Horror Story features one listener’s experience with a highly-competitive hiring evaluation, as April and Laura weigh in with some advice on how to navigate tricky job interviews.

Show Notes

Read the PR News of the Week here.

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at 

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedInTwitterFacebook, and Instagram.

Sound effects obtained from

Send in a voice message here.



You can also listen on:

5f1b2d6d5c77dc014971cb9c google podcasts 1


61307d7905587de7a8eb6786 april white

April White

5f19d16f3f9015603ee21968 laura schooler
Laura Schooler


Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.