July 16, 2021 0 Comments

43: Laura Schooler's Official Guide to In-House vs. Agency PR

Episode 043


This week’s guest on the PR Wine Down is our very own Laura Schooler! April White is putting her co-host in the interview seat, for an impromptu interview to discuss the differences between working in-house and at a PR agency — and what Laura has learned from her years of experience in doing both. Our hosts also chat about crisis communications, with a deep-dive into some best practices for PR practitioners, and discuss what not to do when your client is working with two PR agencies at once. This week’s Anonymous PR Horror Story features one listener’s experience with a highly-competitive hiring evaluation, as April and Laura weigh in with some advice on how to navigate tricky job interviews.

Show Notes

Read the PR News of the Week here: https://www.washingtonpost.com/opinions/2021/05/06/ceo-i-want-my-employees-understand-risks-not-returning-work-office/

Connect with Trust Relations on our website at https://www.trustrelations.agency/

Starting this week, you can also stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio: https://www.em-radio.com/

Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at contact@prwinedown.com.  

Follow us on social media, too!





Sound effects obtained from https://www.zapsplat.com.



You can also listen on:


April White

Laura Schooler


Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.