Cover art for The PR Wine Down Podcast featuring hosts April White and Laura Schooler
August 13, 2021 0 Comments

Allison Ullo - Master Media Maneuvers & All About Affiliate

April and Laura are sitting down this week (virtually, of course!) with Trust Relations’ own Lifestyle Group Director, Allie Ullo! Together, they dissect recent changes in the modern media landscape as Allie delivers an in-depth lesson on her favorite under-the-radar PR tricks and tactics. Together, they cover everything from affiliate programs, to effective subject lines, to landing the ultimate brand feature. April and Laura also discuss what every client needs to know before they sign on the dotted line with a new PR agency, how to handle a media interview that’s taken a turn for the worse, and deliver an Anonymous PR Horror Story from a listener who mistakenly distributed a major celebrity news announcement — before the exclusive went live.

Guest Speakers

Learn more about Allie on our website, here.

Show Notes

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at 

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedInTwitterFacebook, and Instagram.

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April White

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Laura Schooler


Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.