49: Sofia Coon: PR Career Trajectories and Choosing the Right Path
On the podcast this week, we are welcoming Trust Relations’ fabulous account director, Sofia Coon! Sofia is here to share about her experience in carving a unique path in the PR field, including her experiences working at agencies large and small, as well as some lessons learned from working on an in-house communications team and now as a full-time freelancer. April and Laura also chat about the dos and don’ts of staffing a client kickoff meeting, and take a deep look at Fortune’s decision to postpone its CEOI conference over fears of disruptions from newsroom staffers who planned to picket the event. As always, our hosts share an anonymous PR Horror Story from the audience — this time, about a PR pro who found himself on the receiving end of a scathing Tweet from a reporter.
Learn more about Sofia here: https://www.sofiakathryn.com/ and https://www.trustrelations.agency/meet-your-dream-team/sofia-coon
Read the PR News of the Week here: https://www.thedailybeast.com/fortune-ceo-postpones-major-event-after-magazine-staffers-plan-to-str
Connect with Trust Relations on our website at https://www.trustrelations.agency/
You can also stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio: https://www.em-radio.com/
Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at firstname.lastname@example.org.
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Sound effects obtained from https://www.zapsplat.com.
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THE PR WINE DOWN
Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.