612cfc780344a0b21630f7bf Untitled design 9 p 800
December 16, 2021 0 Comments

52: Mandy Menaker - Using Metrics to Make Media Magic

Episode 052

On the show this week, out hosts are sitting down in the virtual recording booth with special guest Mandy Menaker, the Global Head of PR at ClassPass! She’s here to share her experience leading the health and wellness brand throughout each phase of the pandemic, and discuss how using metrics can help communicators to generate meaningful stories even in challenging times. April and Laura also chat about a recent NPR report uncovering one man’s experience with false accusations reported in the Wall Street Journal, and discuss the impact of reporting revisions and SEO for negative press. Your favorite hosts also offer advice for navigating common questions during client media training sessions, and share an Anonymous PR Horror Story from the audience about a client with a tendency to stretch the truth during interviews.

Learn more about Mandy’s work here.

Learn more about ClassPass.

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at 

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedInTwitterFacebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here.

You can also listen on:

5f1b2e26ed888205088d41ec anchor fm


61307d7905587de7a8eb6786 april white

April White

5f19d16f3f9015603ee21968 laura schooler
Laura Schooler


Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.