54: Anna Boudinot - Elevating Owned Media and Optimizing Earned Media
This week on the podcast, April and Laura sit down in the virtual recording booth with Anna Boudinot! She’s the the CEO and founder of the Mustard and Moxie content marketing agency, and she’s here to break down the differences between owned and earned media. Together, they chat through the best ways to ensure your brand has an iron-clad content strategy to support effective media relations and rich storytelling. Our hosts also offer some training tips for how to conduct a new business pitch with your agency team, and share a new Anonymous PR Horror Story from a listener whose dream job turned out to be more of a nightmare. April and Laura also analyze the handling of and public response to the Dave Chappelle comedy special on Netflix, and share their hot takes on Facebook’s rebranding as “Meta.”
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Learn more about Anna’s work here: https://www.mustardandmoxie.com/
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THE PR WINE DOWN
Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.