February 25, 2022 0 Comments

59: Robert Hatcher, III - Analytical Advertising and Making Marketing Magic

Episode

059


Welcome back to the Wine Down! This week on the show, co-hosts April and Laura are welcoming special guest Robert Hatcher, III to the recording booth. Robert is a self-described full-funnel marketer with a decade of marketing agency experience, and is currently the Global PPC Manager at LogicMonitor. Together they’re breaking down the evolution of the modern marketing industry, from the Golden Age of advertising to today’s data-driven approach to marketing and brand management. They also touch on Peloton’s recent PR crises and share their thoughts on working with high-profile spokespeople. April and Laura then share some practical tips to master time-tracking at any level of your PR career, and read an Anonymous PR Horror Story from a listener who witnessed a company culture shift that went south fast.

Read the PR News of the Week here: https://cnb.cx/3LZ2Q4p

Learn more about Robert here: https://www.linkedin.com/in/robertlhatcher/

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

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Sound effects obtained from https://www.zapsplat.com.

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OUR CO-HOSTS

April White

Laura Schooler

THE PR WINE DOWN

Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.